How Brands Can and Should Leverage Gen Z in 2026
Gen Z isn’t just the next big thing; they are already shaping markets and influencing trends. With shorter attention spans and a preference for authenticity, they gravitate towards content that feels real rather than polished or overly curated. They want brands that don’t just speak to them, but speak their language. For mar
AI in Marketing Isn’t the Future – It’s the Present. Here’s What That Means
For a while, AI in marketing was talked about as a distant horizon, something brands and marketing agencies would explore “sometime soon.” The truth? That future is already here. Digital marketing agencies and full-service marketing agencies that hesitate, risk falling behind. From content marketing to ad optimization and da
East vs. West: Are Indian Brands Catching Up to Global Giants?
For decades, global brands like Apple, Nike and Starbucks have set the benchmark for brand identity and digital marketing strategies. Their storytelling, positioning and social media marketing are precise, impactful and globally recognized. Indian brands, traditionally seen as playing catch-up are now closing the gap and in many
Clickbait Is Dead. Long Live Curiosity Marketing
For years, the internet has been full of content designed just to get clicks. Headlines promised more than they delivered and we all know how that feels, frustrating and disappointing. Today people are smarter and more selective. They don’t just want to click, they want to learn, explore and engage with something meaningful. T
Why Microcontent Will Rule Social in 2025: 7-Second Stories, Big Results
Social media consumption has shifted dramatically. Users no longer scroll through long-form posts or lengthy videos; they want quick, engaging content that grabs attention instantly. And microcontent is exactly that, bite-sized, impactful pieces designed to hook audiences in seconds. In 2025, microcontent isn’t here just t
GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending. For marketers, this is more than just a tax update, it’s a signal to rethink marketing strategies and campaigns in 2025. Lower prices mean more disposable income for consumers, which [&hell
Why Emotional Marketing Works: The Science Behind Storytelling & Brand Loyalty
In the digital age, emotional marketing is not just a trend, it’s a powerful tool that drives consumer behavior. Why? Because emotions are deeply ingrained in the decision-making process, influencing purchases, brand loyalty, and customer engagement. From neuromarketing to nostalgia marketing, brands are tapping into emotional
Your Comment Section is a Strategy Goldmine- Know how!
In 2025, social media has become far more than a broadcasting platform—it’s an interactive space where brands connect deeply with their audience. Yet, many businesses, including top brands collaborating with leading agencies in Mumbai, underestimate a potent resource right under their noses: the comment section. Your com
