GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending. For marketers, this is more than just a tax update, it’s a signal to rethink marketing strategies and campaigns in 2025. Lower prices mean more disposable income for consumers, which [&hell
Why Emotional Marketing Works: The Science Behind Storytelling & Brand Loyalty
In the digital age, emotional marketing is not just a trend, it’s a powerful tool that drives consumer behavior. Why? Because emotions are deeply ingrained in the decision-making process, influencing purchases, brand loyalty, and customer engagement. From neuromarketing to nostalgia marketing, brands are tapping into emotional
Your Comment Section is a Strategy Goldmine- Know how!
In 2025, social media has become far more than a broadcasting platform—it’s an interactive space where brands connect deeply with their audience. Yet, many businesses, including top brands collaborating with leading agencies in Mumbai, underestimate a potent resource right under their noses: the comment section. Your com