How WhatsApp business and WhatsApp Business API are taking over chatbots on websites?
WhatsApp has made it easier for companies to increase their use of the messaging service. Both WhatsApp Business and WhatsApp Business API get the job done, but what’s the difference? And which one is best for your company? Read to know more. WhatsApp Business was established by WhatsApp, the world’s largest messagin
Google’s Featured Snippets: How To Get Your Content To Appear on Google search results
Consider when you last utilised a search engine to find a fast answer to one of life’s many questions. Do you really have to sift examine a lot of information to discover the answer? You could have found what it was you were searching for right at the top of the search engine results tab […]
How can a digital marketing agency help you with Website SEO?
You’re losing traffic if your website isn’t optimised for search engines. Search engine optimization (SEO) makes your website visible to search engines and customers looking for items or services similar to yours. It doesn’t have to be difficult to optimise your website for search engines. You shouldn’t h
Effective Online Reputation Management tools in 2022
Online Reputation Management (ORM) has become an essential component of the business. Not just e-commerce businesses, but even businesses that do not have a web portal, should not ignore information (mostly reviews) about them that is available online. Millions of brand-related articles, reviews, press stories, and videos circul
What is Google’s Disapproved Ads Auditor tool?
Have you ever tried to run ads on Google and all of a sudden you get a notice that Google has disapproved of one of the ads that you were running? You would panic, Go through all the Violation terms of google policies and stress out on what actually went wrong. Just so you don’t […]
10 Smart Google SEO Tips for 2022
The most challenging aspect of SEO is its adaptability. Every year, Google’s algorithm is tweaked 500-600 times. This assures that at least one update is made every day of the year. Even SEO professionals who have dedicated their entire careers to determining rank criteria are left scratching their heads at the end of the
How DuckDuckGo, the privacy-focused search engine passes 100 billion searches
DuckDuckGo (abbreviated DDG) is an internet search engine that prioritises privacy and avoiding the filter bubble of tailored search results. DuckDuckGo does not show search results from content farms. It uses several APIs from other websites to provide quick responses to questions, and for traditional connections, it depends
5 ways to crush your paid search competition
When faced with 30% over-year increases in CPCs and a somewhat poorer position on core non-brand terms, it’s tempting to throw up your hands and declare, that’s out of your reach. And, while you can’t easily reverse competitive pressures in a PPC account, no VP of Marketing or CMO is paying you to explain the [
25 Content Marketing terms you need to know
Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and retain a targeted market – and, eventually, to drive profitable customer action. In layman’s terms it is a marketing tactic that helps to create a set of n
Best lead generation practices in 2022 for businesses and brands
Leads are like gasoline for your business. They are the fuel that allows it to expand. The conversion funnel dries up without leads, and your business finally stops expanding. That is why acquiring high-quality leads is a top responsibility for organizations. But the question is, how can you produce leads that will assist your c