Why Omnichannel Marketing is Now Vital for all businesses post Covid-19
There is no denying the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, brands must recognise that not all online shopping results in an electronic purchase. That is why omnichannel strategies cannot be solely focused on the point of purchase. Many people found the transition
How to build an impactful Instagram bio for your business and why is it necessary?
Even though it may appear to be a minor aspect of your profile, creating the ideal Instagram bio for a brand may be difficult. Your bio establishes the context for your brand’s presence on the platform. And, given that you only have 150 characters to encapsulate what your company stands for, it’s totally fair to [&he
How integrating chatbots in applications and websites help businesses
In recent years, chatbots have grown in popularity. These programmes enable people to converse with one another. Some are designed to respond to simple questions, while others are more advanced and can comprehend complex requests. As a result, these apps have gained popularity on social messaging platforms such as Facebook, Tele
How stories as a content format are revolutionizing the content marketing
Content marketing can often feel like a tsunami of trends. Actually, there’s some truth to it. You’ve most likely utilised Facebook and Instagram stories to promote your business. Did you realise that using vertical video and written content outside of your regular social media strategy will help you reach more poten
Programmatic vs Traditional Digital Marketing
We live in a time where technology is refreshed and advanced daily. Consumer purchasing habits and expectations have altered as a result of all of these changes. Our media consumption habits have altered as the next generation of communication tools have swiftly infiltrated our lives. We have now been accustomed to swiftly absor
Updated Overview of Facebook’s Verification Guidelines for Facebook and Instagram Accounts
Facebook has released a new overview of its verification strategy, including who qualifies for the blue checkmark in its apps. Facebook emphasises that its verification tick isn’t that — it’s a symbol for significant accounts that meet certain criteria. In this summary, it tries to explain it further. To put it sim
Is Influencer Marketing still giving maximum ROI?
What is ROI? Return on Investment calculates the amount of money invested and the amount of profit or loss earned. ROI (Return on Investment) is commonly represented as a percentage when analysing an organization’s profit or the earnings of various assets. In layman’s terms, Return on Investment measures what you get
How to Master Social Media Campaign Management – Plan, Launch, Report
It can be difficult to come up with great social media campaigns. Enterprise-level corporations with deep pockets are increasingly appearing on the top pages of our favourite social media platforms. However, how can a social marketer who lacks the necessary resources compete? One of the appealing aspects of social media is that
5 ways to conduct market research using social media
Market research in social media refers to the process of gathering quantitative and/or qualitative data from social media platforms in order to better understand social, consumer, or market trends. Every social media market research campaign should have a specific goal in mind: Do you need market research for your brand, product
Trends in Social Media Usage Over the Last Decade and Where Things Are Headed Now
Since its inception in 1996, half of the world’s 7.7 billion people has been infiltrated by social media. The number of social network platforms in July 2021 has almost quadrupled over the last decade, from 970 million in 2010 to 4,48 billion users. However, the phenomenal adoption on platforms by new users year after year