We’re all high thanks to the hashtag craze. But, are you utilising hashtags correctly? Do they still work? Many questions remain when discussing how hashtags operate on social media platforms, and it’s hard to address everything in a single blog post. We want to conduct a thorough dive into each platform eventually, but for now, we wanted to put something together so you had a fast reference for how hashtags operate and if they still work on social media platforms.
What Exactly Are Hashtags?
Hashtags have been utilised in digital commercial material for quite some time, but what precisely do they mean? In a nutshell, hashtags are subjects. Hashtags may be used in social media to categorise your material in the same way that your brand’s blog articles or emails may fall into specific categories.
When a user clicks or searches for a hashtag on Facebook, Twitter, or Instagram, material from individuals and companies who are using that hashtag appears. This helps the user to find posts from accounts they may not have previously followed and to learn more about the hashtag topic.
So, how much more engagement is feasible when hashtags are used? Here are some hashtag analytics to help you:
- Hashtags for Facebook: On Facebook, a post with one or two hashtags receive 177 more engagements than a post without hashtags.
- Hashtags for Twitter: Including hashtags in your tweets increases the life of the tweet (which is only around 15 minutes without hashtags) and keeps your messages #relevant.
- Hashtags for Instagram: Hashtag-enhanced posts generate 12% higher engagement than non-hashtag-enhanced posts.
Why Are Hashtags Still Important in 2021?
Incorporating hashtags into your social media material may be more important in 2021 than it was even three years ago.
Because of recent modifications to Facebook and Instagram algorithms, it’s estimated that 70% of your company’s organic social media material is going unnoticed. Hashtags can aid in the discovery of your content. A good hashtag in 2021 may power an entire digital marketing campaign.
Hashtags also enable you to stay up to date on local or regional events. Whether your dealership is supporting a college basketball game or another community event, check to see if the event already has a hashtag. If you don’t have one, make one to keep up with the conversation!
Hashtag Helpful Hints –
Hashtags are fantastic, but there are a few things you should know about them before you start #-ing away.
- Avoid Using Spaces –
When captioning a phrase, the words in the phrase should not be separated. #BestBrand, for example, should not be #Best Brand, Why? The entire sentence will not be considered a hashtag; just the word “Twin,” which is irrelevant to your content, will be.
- Use Only a Few Hashtags Per Post –
We’ve all seen social media postings that appear to be nothing more than a collection of hashtags with no genuine substance. Try to use no more than two to five hashtags for each post. Because Instagram is a very “pro-hashtag” environment, this number may be significantly higher for Instagram posts.
- Incorporate Hashtags into Sentences –
Although it is common practice to include your hashtags at the conclusion of your posts, if it is appropriate, consider integrating your hashtags inside your phrases.
The Golden Rule of Choosing the Correct Hashtags –
Finally, how do you choose which hashtags to use? In reality, the technique is pretty easy. Begin with your material. Locate the keywords that describe the heart of your content, and then utilise these phrases as your research foundation on each site to find the most relevant hashtags.
Don’t be concerned. It may be a time-consuming procedure at first, but the more you do it, the faster you will be able to identify useful hashtags with the appropriate volume for your business.
Contact The Social Lions, a digital marketing agency, to learn more about the value of hashtags and which ones to use to represent your company.