Have you ever tried to run ads on Google and all of a sudden you get a notice that Google has disapproved of one of the ads that you were running? You would panic, Go through all the Violation terms of google policies and stress out on what actually went wrong. Just so you don’t have to go through such a hassle ever again, Google has come up with a Disapproved Ads Auditor tool.
What is a Disapproved Ads Auditor tool?
Disapproved ads auditor tool for Google Ads is a tool that flags and deletes policy-violating ads across your accounts.
What does the Disapproved Ads Auditor tool do?
The disapproved ads auditor tool “enables advertisers to analyse at scale all disapproved advertisements across their Google Ads accounts. This approach enables advertisers to proactively monitor their accounts, examine ad disapproval holistically, and find learnings to avoid and reduce submission of possibly policy-violating ads.
One can run this tool in two Python modes:
Audit Mode – export a list of disapproved advertising from all of your accounts.
Remove Mode – erase currently rejected advertising and log details.
What are the Skills needed to run this tool?
- Python 3.9+
- BigQuery API
- Google Ads API
- OAuth 2.0
How would this impact advertisers on Google ads?
The “Disapproved Ads Auditor” application automates the auditing of ads across your accounts in order to offer insights regarding non-compliant ads. One can use the output to confirm that your advertising is compliant with Google Ads Policies and prevent creating non-compliant ads. Furthermore, there’s also an option of removing unapproved adverts.
Disclaimer released by Google
This product is not yet officially supported by Google, since it is available for illustration purposes without any warranty.
Although, we can soon expect Google to officially launch this product so that this tool helps us create an ease of running ads on Google. Are you facing any difficulties in running google ads? You can reach out to The Social Lions from our contact page.