The world of social media is constantly changing. A few years ago, you might have gotten away with publishing once or twice a day on your brand’s social media sites. Nowadays, you must be able to develop a solid social media content strategy, put it into action, and track its results.

That, of course, requires time and effort.

But, in the midst of publishing, sharing, and commenting, how can you stay focused on the larger picture?

Here’s our suggestion to any stressed-out business owner or marketing team out there: Make a social media schedule.

A social media calendar will assist you in staying organized, streamlining your messaging across various social media channels, tracking your success, and planning a stronger social strategy overall.

Now, let’s go through how to make your own social media schedule.

1. Assess Your Existing Social Media Pages

Given that you currently have a social media presence, the first step is to conduct a complete assessment of your existing social media profiles.

This first step’s action plans may look like this:

• Updating your current account’s security and passwords
• Impostor accounts must be reported, and outdated accounts must be archived (or old posts)
• Identifying content and strategies that have worked well in the past
• Identifying material and initiatives that have received a low number of impressions, clicks, likes, shares, or reactions
• Developing new benchmarks and key performance indicators (KPIs) for each account

Analyzing your present social media material should help you identify areas for enhancement in your existing social media strategy.

1. Determine the Types of Posts You Want to Share

Now that you’ve refreshed/revised your approach, it’s time to decide what kind of material you’d like to offer on a regular basis.

Would you want to:

• Use conversation starters to engage your followers.
• Do you want to share your knowledge through blog posts?
• Re-share articles connected to your brand or cause?
• Share your thoughts and quotes?
• Put up interesting multimedia content?
• What about push promotions and events?

You must have a summary of content and the kind of postings you want on your social media accounts by the conclusion of this phase. It also assists if you can specify which posts go on which social media channels. More graphic-heavy material, for instance, should be shared on Instagram, Facebook, and Twitter. Meanwhile, a list of blog pieces and discussion starters is available on LinkedIn, Facebook, and Twitter.

      2. Determine the Frequency of Each Data Type

Now that you’ve compiled a list of information to share on your social media accounts, it’s time to select how frequently you’ll do so.

For this step, you might create a rough draft of your calendar. For instance, you may schedule your suggestions or quotations every Monday and your blog entries every Wednesday through Friday.

If you’re conducting a deal, be sure to time your article with your other inbound strategies as well. So, if you’re going to send out a marketing email promoting a site-wide discount on your business, make sure you also advertise the same deal on your social media profiles.

A functional social media calendar will give you a better visual idea of how your week should resemble overall. This will assist you in filling in the gaps and adjusting days with one too many postings.

Remember that an effective content strategy entails more than just providing the appropriate material to the right audience. Timing is also important. So, be sure to explore the best days for certain postings as well as the optimal publishing hours for each social media platform.

         3.  Create the Post’s Content

Don’t worry, this does not have to be the actual content you post. A smart social media schedule, on the other hand, should contain the content that you want to post with each campaign, even if it is only the core of it.

To do this properly, you must first understand who you are speaking with. Knowing your audience’s demography is an important part of developing an engaging social media strategy. You’ll be able to create replicas that make sense to them this way.

Make in mind to keep everything consistent with your brand’s voice and value. Keep in mind that your viewers will be able to effortlessly navigate through your previous articles and information. Consistency in your brand’s voice demonstrates dependability and recognition.

      4. Determine the link or multimedia collateral associated with each post

The next step is to decide on the type of information that will be included with each post (graphic, video, blog entry, etc.). You will need to go through relevant posts on your site, discover videos, or request visuals from your design team to do this.

Put these in a separate folder and add them to your social media schedule. This allows you to keep organized and eliminates potential mix-ups on the day of your posting.

      5. Complete Your Calendar

It’s time to finish your social media schedule now that you know what you’ll be publishing when you’ll post it, and what content you’ll be sharing with it.

A decent calendar should tell you what to publish, when to upload it, the caption, the link it will go to, the specific social media channel it will be placed in, and the text count for each.

You may also create a monthly overview and a weekly/daily version of the same calendar to better plan your workflow.

You will be better able to implement your approach more swiftly and seamlessly if you keep a social media calendar. There will be no more lost chances or jobs that will slide through the gaps.

As a result, contact The Social Lions to design a social media calendar for your brand in order to stay on top of your social media game.