Since the Holidays are ongoing, now is a perfect time to start thinking about your marketing strategy. If you don’t already have one or need some help getting started, our comprehensive guide has everything you’ll need!

Over the holiday season, holiday marketing is a surefire way to increase consumer engagement and sales. During this season, marketing endeavors, regardless of industry, maybe incredibly advantageous to any business.

The holidays can be a great time to advertise your goods and services. People often desire something new around the holidays, so if you have anything accessible, they’re more likely to notice what they’re missing.

Instagram, Facebook, Pinterest, and Twitter, which all have more e-commerce options than ever before, are great for taking customers from gifting inspiration to complete transactions in just a few clicks.

Are you prepared to take your holiday social media campaign to new heights? Follow our easy-to-follow instructions.

Step #1: Decide On A Creative Concept

Most businesses have a great opportunity to interact with their digital communities, reach new clients, and enhance online sales during the Holiday season.

A creative marketing campaign incorporates your topic. This can happen at any time of year, but the goal is to have it represent the reactions and feelings you want people to have about this event/period in their lives.

When considering your theme, think about the colours that should be used. You can use the seasonal colours that are typically connected with it to show this season effectively.

You should also consider the emotions you want your consumers or audience to have when they see the things you’re selling. There are a multitude of techniques to bring joy and happiness to people, including colour psychology and music played during this time period. Finally, there are visuals and photos related to the theme.

Step #2: Make Shopping On Social Media As Simple As Possible

The next step in developing a successful Holiday marketing strategy is to make purchasing your products or services as easy as possible.

Instagram, Facebook, and Pinterest have all added major e-commerce features in the last year, making selling on social media easier than ever.

Products (listed in your Instagram Shop catalogue) can now be tagged in-feed posts, Instagram Stories, IGTV videos, Reels, Guides, and Instagram Live broadcasts.

While there are obvious benefits to integrated e-commerce, it may not be for everyone.

Because all transaction communications take place within the app, brands using Instagram Checkout, for example, miss out on important client data (such as emails).

As an alternative, brands can use the link in the bio tool to generate traffic and sales from Instagram or Facebook.

Step #3: Create, and Collect and Plan Assets

At this time, it’s a good idea to plan out all of the social media materials you’ll need to launch your Holiday campaign

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This can help you figure out how much time and money you’ll need to spend on content development versus locating user-generated material.

Once you have a general concept in place, you can start collecting and developing campaign assets. If you’re working with photographers, videographers, or producers, a mood board that depicts your campaign’s desired look is a good idea. This will come in handy if you want to make your material visually uniform across the board.

When creating content, keep your goals in mind as well as what is realistic for your budget. On a tight budget, a themed photoshoot in a professional studio, for example, may be difficult – whereas an “at home” shoot (featuring informal video clips and more candid photography) may be more affordable.

Alternatively, you could consider working with influencers as part of your content creation process.

Step #4: Hold a Contest

Contests are excellent social media tools, and the holidays are an excellent time to entertain your customers because everyone enjoys receiving a free gift.

If you host a photo contest on your website, don’t limit the number of winners to one or two. Make a special blog post or a full webpage out of your best photos.

You can be very creative with this one, and even if you don’t win first place, people will appreciate seeing their photos online.

Holiday contests boost traffic and engagement while also attracting new subscribers.

This strategy is effective for both large and small businesses.

Step #5: Schedule Your Social Media Content

Scheduling is an important part of every marketing campaign, whether it’s offline or online. This is especially true around the holidays, which may either be the ideal opportunity for success if properly prepared, or backfire and make it appear as a complete failure if things go wrong.

Taking the effort to plan your articles ahead of time will make the holiday season less stressful for you and offer you more time to interact with your followers.

For optimum engagement, you may even schedule posts to go live at your preferred publishing time.

Step #6: Create Social Media Ads

If you’re looking for a more reliable way to reach new customers, investing in social media marketing can be a good idea.

Every platform has its own set of advertising options, each with its own set of benefits, rules, and audience targeting capabilities.

For example, if you’re a food delivery service, you could want to use Instagram or Facebook Ads to reach out to hyper-local customers.

So, as you’re planning your Holiday material, consider how it could be repurposed for social marketing.

Whatever your objective is, there is an advertising platform that may assist you in achieving it. To get started, read our step-by-step guide to social media advertising.

It’s as simple as that!

To be effective for your business or organization, holiday marketing ideas don’t have to be tough. With the holiday season approaching quickly, it’s vital to start planning your social media strategy as soon as feasible.

Use the magical holiday atmosphere to attract new consumers, boost sales, and promote your business, brand, or clientele!

If you need help creating a marketing plan or general advice on how to get started, contact The Social Lions. We will be more than happy to serve you. We specialize in assisting businesses in using digital advertising to achieve major success.