Client Overview:

Artisans is a new vertical of Kunal Interiors and Associates, a company that specializes in designing and manufacturing custom furniture for commercial and residential interiors. Based in Andheri, the company was facing the challenge of launching their new vertical without a proper digital media presence.

Challenge:

Their main challenge was the absence of a streamlined communication channel to reach their target audience. With their in-house interior designing team not adequately trained to launch another vertical, they needed a properly managed profile for their new vertical.

Objectives:

The primary objective with the launch of this new vertical was to get more business in the future when it comes to customized furniture designing. Research was one of the main aspects required to launch anything new. It helps you set a base and also understand the industry and its competitors.

Approach:

We approached the challenge by conducting thorough research of primary and secondary competitors to strategize our own communication that helped us with launching their social media profiles on Facebook, Instagram, and their Google My Business account.

Solution:

To address the challenge, we provided Artisans with creative and luxurious communication on their social media platforms that showcased their furniture designs. We started maintaining the grid and aesthetics on their Instagram page for a good showcase of our work as well as the possible different designs that they could customize for their audience.

Results:

With daily and aligned communication from their social media, we were able to increase their visibility while creating classy, sophisticated, and luxurious communication on their social media profiles. In just 20 days, we had an increase in the social media audience by 10% as well as in their Google My Business visibility. Our work helped Artisans establish a digital media presence that would aid them in reaching their target audience and growing their business in the future.

Benefits and Key Takeaways:

Our work helped Artisans establish a digital media presence, which was essential for reaching their target audience and growing their business. Through proper research, creative and luxurious communication, and maintaining aesthetics, we were able to increase their visibility and attract more customers.

Conclusion:

In conclusion, our expertise helped in providing Artisans with the necessary digital media presence to launch their new vertical successfully. Our work has helped them reach their target audience and attract more customers in the future.