Client Overview

NYou is an ICBI Certified Image consultancy that provides transformational services in both the personal and professional sectors. The organization was founded by Ms. Sonal Gadhvi and Mrs. Bhuvaneshwari Sawant, who work towards transforming the lives of their clients with their 360-degree and 720-degree approach. NYou offers individual as well as corporate programs to cater to the needs of their clients.

Challenge

NYou were present on social media, but their communication strategy was unplanned and dormant. They wanted to curate their communication carefully to build their brand image digitally and communicate their beliefs and how they function to their audience.

The challenge was to create a communication strategy and design for their social media that aligned with their values and beliefs.

Objectives

Our primary objective was to develop an adequate communication strategy for NYou’s social media platforms. The company wanted to increase their social media presence and audience engagement. You desired to project the image of a strong believer, motivator, and coach in order to transform the lives of your clients. The company also wanted to promote the various programmes that they provided to their clients.

Approach

To develop an effective communication strategy, we conducted detailed research on NYou’s competitors and understood their values and beliefs. We worked closely with the NYou team to develop content that aligned with their objectives and preferences.

We created three final campaigns focused on corporates, motivation, and self-discovery, promoting the different programs that NYou offers. We spoke about important days and issues that the world is facing, creating a mature and classy image for the audience. We also started putting out trending topics to reach a larger audience.

To build trust with their audience, we added testimonials and videos to their social media. We also used ORM on all platforms to ensure that interactions and engagement were visible in the digital sphere.

Solution

The solution was to create an aligned and appropriate communication strategy for NYou’s social media platforms. We developed content that was suggestive and indirect, as preferred by the NYou team. We created three final campaigns promoting the different programs that NYou offers. We spoke about important days and issues that the world is facing, building an image of a strong believer, motivator, and coach.

To build trust with their audience, we added testimonials and videos to their social media. We used ORM on all platforms to ensure that interactions and engagement were visible in the digital sphere.

Results

With the implementation of the new communication strategy, there were significant changes in NYou’s digital platforms. The audience on LinkedIn grew by 200%, and Facebook by 40%. The audience on Instagram also started growing with the help of engaging creatives and videos. We posted a video organically that had 20%+ views. NYou’s Google My Business page received 1.17k% more views than similar businesses.

NYou’s aesthetics on instagram then had a classy and aesthetically pleasing feed and consistency was maintained on their social media platforms.

Benefits and Key Takeaways

The primary benefits of the new communication strategy were increased audience growth, higher engagement, and a more aligned brand image. The addition of testimonials and videos also helped build trust with the audience.

The key takeaways from this project are the importance of understanding a client’s values and beliefs to develop a communication strategy that aligns with their preferences. The use of ORM and engagement with the audience also plays a crucial role in building trust and maintaining a digital presence.

Conclusion

The implementation of an aligned and appropriate communication strategy helped NYou to grow its digital presence and engage more effectively with its audience. The new communication strategy resulted in significant improvements in audience growth and engagement on social media platforms. The addition of testimonials and videos helped build trust.