- Competitive Research: Conducted extensive research on primary and secondary competitors to inform the communication strategy.
- Social Media Profile Creation: Launched social media profiles on Facebook, Instagram, and Google My Business, tailored to the new vertical’s needs.
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Artisans, a newly launched vertical of Kunal Interiors and Associates, specializes in custom furniture design for both commercial and residential interiors. Based in Andheri, they faced the challenge of launching this new vertical without an established digital media presence.
Artisans’ main challenge was the lack of a streamlined communication channel to effectively reach their target audience. With an in-house interior design team not equipped to handle the launch of a new vertical, there was a need for a well-managed digital profile.
The primary goal for launching this new vertical was to attract more business in custom furniture design. Conducting comprehensive research was crucial to understand the industry, set a foundation, and gauge competition.
- Luxurious Communication: Provided creative and luxurious communication on social media platforms to showcase their unique furniture designs.
- Instagram Aesthetics: Focused on maintaining a visually appealing grid on Instagram to highlight various customizable designs.
- Social Media Growth: Achieved a 10% increase in social media audience within 20 days, enhancing visibility and engagement.
- Improved Google My Business Presence: Successfully increased visibility on Google My Business, aiding in reaching the target audience.
- Established Digital Presence: Effectively established a digital media presence, crucial for reaching the target audience and business growth.
- Enhanced Customer Attraction: Increased visibility and creative communication helped attract more customers and showcased the brand’s potential.
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