The primary challenge for BankersFeed was to launch their website and establish a digital presence. They needed a platform for publishing expert content and increasing awareness on social media, with the long-term goal of becoming an influential voice in the banking and finance sector.

The objectives were to launch a website for publishing expert articles and to develop a robust social media presence that would attract and engage the target audience in the finance sector.

• Website Development: Designed and developed a website tailored for publishing their expert blogs and articles.
• Social Media Strategy: Created social media profiles in line with the genre of their content, pushing out targeted content to attract the desired audience.
• Content Dissemination: Published article links on Facebook, LinkedIn, and Twitter while maintaining an aesthetically pleasing grid on Instagram.
• #PROTIPS Campaign: Launched a campaign to engage more professionals in the banking sector with their blogs.

• Integrated Web and Social Media Presence: Established a sophisticated and classy digital presence that resonated with the intellectual nature of their content.
• Consistent Branding: Ensured a unified and appealing brand image across all digital platforms.

• Audience Growth: Achieved a 110% increase in the Facebook audience, a 300% increase in Instagram followers, and a 45% increase in the LinkedIn audience in the first month.
• Increased Visibility: Enhanced visibility and reach across various audience segments in the finance industry.

• Enhanced Digital Footprint: Successfully launched BankersFeed's digital platform, significantly boosting their social media presence.
• Sophisticated Brand Image: Established a sophisticated, intellectual, and classy brand image, aligning with the nature of their content.
• Effective Content Strategy: Demonstrated the impact of a well-executed content strategy in engaging and growing the audience.

The strategic approach in web development and social media marketing for BankersFeed resulted in a successful launch and substantial growth in audience engagement. The collaboration highlights the importance of cohesive digital strategy and content dissemination in establishing a prominent online presence in the specialized niche of banking and finance.