CATEGORY :
Fibon, founded by Dr. Gurjot Marwah, a distinguished dermatologist in Mumbai, represents a groundbreaking venture in digital healthcare. The app is designed to offer rapid online skin diagnosis by real dermatologists, revolutionizing dermatological care by making it accessible and immediate, especially in areas lacking specialized dermatological services.
Fibon's journey began with substantial challenges: developing an innovative dermatology app from scratch, establishing a digital presence, and creating brand awareness in a niche market. The vision was to democratize skin care, making accurate diagnoses accessible to a wider audience, particularly in underserved regions.
The primary goals for Fibon included increasing app downloads and transactions, elevating brand awareness, and establishing a solid digital footprint. Achieving these objectives required a multi-faceted marketing strategy, encompassing social media, digital marketing, and targeted advertising campaigns.
To tackle these challenges, The Social Lions developed a fully functional react-native app integrated with a user-friendly payment gateway. Marketing strategies were carefully crafted, focusing on reaching target audiences through social media marketing, digital advertising, and a blend of display, search, and YouTube ads. Key tactics also included App Store Optimization (ASO), Search Engine Optimization (SEO), and influencer marketing, specifically targeting young women in Tier 1 cities.
Our solutions propelled Fibon to new heights. The app, with its seamless functionality and strategic marketing, led to a surge in downloads and user engagement. Fibon's digital presence was solidified with a significant social media following, and the ASO and SEO strategies maximized online visibility. Influencer collaborations, including videos with Heli Daruwala, further amplified brand awareness.
Fibon achieved remarkable success, surpassing 16,000 downloads across Google Play and the iOS App Store within just two months. The app received a 4-star rating and commendations for its convenience. Brand videos garnered over a million views, establishing Fibon as a significant player on social media.
The project's success led to enhanced app downloads, heightened brand awareness, and increased user engagement. The agency’s strategic solutions not only ensured greater visibility but also positioned Fibon as a transformative platform in global dermatological consultations.
Fibon, with the help of The Social Lions, overcame initial challenges to emerge as a leader in digital dermatology. The app is now poised to redefine dermatological consultations globally, bridging the gap between patients and specialized skin care.
The Social Lions offers a comprehensive range of digital marketing services including Branding & Communications, Social Media Marketing, SEO & SEM, Website Development, Designing & Visualization, Content Creation & Marketing, Media Planning & Buying, Influencer Marketing, Video Production, and Performance Marketing.
We start by understanding your brand, goals, and target audience. This is followed by a thorough market and competitor analysis. Based on these insights, we develop a tailored strategy and execute it with continuous monitoring and optimization to ensure the best results.
Our boutique agency prides itself on a unique blend of creativity and strategy. We offer personalized solutions, a young and dynamic team brimming with innovative ideas, and a collaborative approach that ensures our clients' visions are realized. We also leverage the latest AI tools to stay ahead of the curve.
We use a combination of analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, ROI, and more. Regular reporting and transparent communication ensure our clients are always in the loop regarding their campaign performance.
Absolutely! We have a rich portfolio showcasing successful campaigns across various industries. Please visit our Portfolio page to see case studies and examples of our work.
Our pricing is customized based on the specific needs and goals of each client. After an initial consultation and understanding of your requirements, we provide a detailed proposal outlining the scope of work and associated costs.
Getting started is easy! Simply contact us through our website or DM us on our social media platforms. We’ll schedule an initial consultation to discuss your needs and how we can help your brand achieve its goals.
Yes, we believe in building long-term relationships with our clients. We offer ongoing support, maintenance, and optimization services to ensure your digital marketing efforts continue to yield results.