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Kiahmoi is a 100% vegan boutique salon located in the western suburbs of Mumbai that provides high-quality hair and beauty services using vegan and cruelty-free products. They provide Luxurious personal cabins, premium vegan brands, 15 min express services and expertise in hair replacement, extensions & nails.
Their main challenge was to establish a notable presence in the business landscape amidst stiff competition in the market. Additionally, the salon needed to educate the audience about its unique selling propositions - Veganism and Cruelty-free products and promise to provide an unparalleled salon experience. They also wanted to convey that their doors are open for everyone including the LGBTQIA+ community.
The primary objective was to implement paid and organic, online and offline marketing strategies that would communicate the salon's USPs, such as veganism, luxury, and sustainability, to the target audience.
To address the challenge of increasing the brand's visibility and foot traffic, our agency implemented a multi-faceted approach that included a distinctive social media strategy, influencer collaborations, specially curated packages, membership programs, offline advertising through leaflets and signage, and themed initiatives during festive occasions. Our goal was to effectively communicate the brand's unique selling points to the target audience and enhance its appeal.
Our agency provided the following solutions to address Kiahmoi's challenges:
Our multi-faceted strategy resulted in a 60% increase in social media engagement, numerous inquiries, and successful offline activities, including coverage of two events. We also secured collaborations with over ten influencers, which resulted in a substantial reach.
We were able to significantly increase Kiahmoi's online and offline presence by implementing a comprehensive marketing strategy that highlighted their unique selling points, resulting in increased engagement, inquiries, and collaborations with influencers. Our efforts were successful in establishing Kiahmoi as a market leader while also communicating its brand vision of sustainability, luxury, and veganism.
The Social Lions offers a comprehensive range of digital marketing services including Branding & Communications, Social Media Marketing, SEO & SEM, Website Development, Designing & Visualization, Content Creation & Marketing, Media Planning & Buying, Influencer Marketing, Video Production, and Performance Marketing.
We start by understanding your brand, goals, and target audience. This is followed by a thorough market and competitor analysis. Based on these insights, we develop a tailored strategy and execute it with continuous monitoring and optimization to ensure the best results.
Our boutique agency prides itself on a unique blend of creativity and strategy. We offer personalized solutions, a young and dynamic team brimming with innovative ideas, and a collaborative approach that ensures our clients' visions are realized. We also leverage the latest AI tools to stay ahead of the curve.
We use a combination of analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, ROI, and more. Regular reporting and transparent communication ensure our clients are always in the loop regarding their campaign performance.
Absolutely! We have a rich portfolio showcasing successful campaigns across various industries. Please visit our Portfolio page to see case studies and examples of our work.
Our pricing is customized based on the specific needs and goals of each client. After an initial consultation and understanding of your requirements, we provide a detailed proposal outlining the scope of work and associated costs.
Getting started is easy! Simply contact us through our website or DM us on our social media platforms. We’ll schedule an initial consultation to discuss your needs and how we can help your brand achieve its goals.
Yes, we believe in building long-term relationships with our clients. We offer ongoing support, maintenance, and optimization services to ensure your digital marketing efforts continue to yield results.