The goal was to build the entire brand ecosystem from scratch and position Nuuv Essentials as a credible, modern, and purposeful skincare label. Their needs were wide-ranging:

• Complete brand creation, including name, identity, and visual system
  
• Product packaging that blends shelf-appeal with ingredient-led communication
  
• A D2C - ready e-commerce platform to launch and scale
  
• Strong social media visibility with educational and relatable content
  
• Performance-driven paid media campaigns for awareness and sales
  
• Set up of backend infrastructure for inventory and order management

   

High-quality photoshoots and video assets for marketing

We executed a 360° rollout - from brand identity to performance campaigns - tailored to resonate with digital-first, ingredient-conscious skincare buyers.

Brand & Product Foundation

• Developed the brand name, logo, tagline, tone of voice, and color palette

   

• Conducted detailed market and product research, including SWOT, STPD, and trend mapping

   

• Designed packaging and product labels optimized for both digital and retail formats

   

Digital Presence & Storefront

• Designed and built a fully responsive e-commerce website with blog, product, and checkout flows

   

• Structured the content UX to balance brand storytelling with easy product navigation

   

Content & Social Media Strategy

• Created an expansive social content strategy with a mix of memes, reviews, benefits-led posts, stories, and reels

   

• Executed Instagram reels and stories highlighting ingredients, benefits, and brand philosophy

   

• Produced custom photoshoots and video assets for product highlights, demos, and aesthetic appeal

   

Performance Marketing

• Deployed targeted Meta and Google Ads, driving a 200%+ surge in monthly traffic

   

• Hero product (Seaweed & Marshmallow Waterless Facewash) saw 51% of total user engagement, with 55K+ interactions

   

• Carousel and UGC-style ads outperformed mockup creatives, validating the holistic communication approach

   

• Audience pools and retargeting strategies set up to drive return visits and conversions

   

Backend Systems Integration

• Integrated Zoho Inventory with WordPress and Shiprocket, enabling seamless order processing, dispatch tracking, and inventory sync

   

• Ensured backend scale-readiness from day one to manage sales flow and reporting

• 200% jump in website traffic within the first month of campaign activation

   

• 25K+ new users landed on site; majority via mobile, indicating smart mobile-first targeting

   

• Seaweed & Marshmallow product emerged as a clear hero, validating product-market fit early

   

• Meta ads with UGC and educational storytelling showed highest engagement and time spent

   

• Inventory, shipping, and sales tracking system enabled long-term operational clarity