NYOU

NYou's presence on social media was passive and lacked a coherent communication strategy. The primary challenge was to curate a dynamic digital strategy that mirrored NYou's core values and beliefs, effectively communicating their unique approach to a wider audience.

The key objective was to develop a robust communication strategy for NYou’s social media platforms, aiming to increase their digital footprint and audience engagement. NYou sought to project an image of a strong believer, motivator, and coach, while promoting their diverse programs.

• Creative and Suggestive Content: Crafted content that subtly conveyed NYou's message and values.
• Testimonials and Videos: Incorporated client testimonials and engaging videos to build trust and authenticity.
• Online Reputation Management (ORM): Implemented ORM across all platforms to enhance visibility and engagement.

• LinkedIn Growth: Achieved a 200% increase in the audience on LinkedIn, and a 40% increase on Facebook.
• Instagram Engagement: Saw substantial growth on Instagram with engaging creatives and videos, including an organic video with over 20% views.
• Google My Business: NYou’s page received 1.17k% more views than similar businesses, demonstrating a significant increase in digital presence.

• Audience Growth and Engagement: Enhanced audience growth and engagement, leading to a more cohesive brand image.
• Building Trust: The use of testimonials and videos proved effective in establishing trust with the audience.
• Importance of Aligned Strategy: Reinforced the significance of a communication strategy that resonates with a client's values and beliefs.

The strategic overhaul of NYou's communication strategy led to a significant enhancement in their digital presence and audience engagement. The campaign not only elevated NYou's digital footprint but also solidified its reputation as a premier image consultancy.