Shantanu Agasti
Engaging Youth in Politics
Mr. Shantanu Agasti is the District President of North West Mumbai (BJYM), the youth wing of the leading political party BJP. His role involves engaging and empowering the youth in the region, which comprises significant Vidhan Sabha segments including Jogeshwari East, Dindoshi, Goregaon, Versova, Andheri West, and Andheri East.
Enhancing Online Presence and Voter Engagement
In the digital era, it’s crucial for political figures to have a strong online presence to interact with voters. Mr. Agasti’s challenge was to establish a robust social media presence to improve his political reputation, broaden his reach among voters, and effectively run campaigns.
Building a Strong Social Media Platform for Political Engagement
The objective was to create a dynamic social media presence for Mr. Agasti, ensuring active engagement with citizens, and promoting awareness of various schemes and developments in the region.
Strategic Social Media Campaigns and Content Planning
- Campaign Development: Developed diverse social media campaigns tailored to different digital platforms.
- Content Strategy: Created a social media calendar covering important events and days, ensuring consistent engagement.
- Event Promotion: Actively posted about events and meetings to keep citizens informed about regional developments.
- Connection Building: Focused on posts that highlighted development work and the party’s contributions, fostering a connection between Mr. Agasti and the citizens.
Comprehensive Social Media Management and Communication
- Calendar-Based Posting: Maintained a regular posting schedule based on the social media calendar.
- Content Creation: Utilized a team of social media managers, graphic designers, content writers, and digital marketers to create engaging content.
- Platform-Specific Strategies: Tailored strategies for platforms like Facebook and Instagram to maximize reach and engagement.
Increased Audience Engagement and Political Reputation
- Social Media Growth: Successfully expanded the audience on Facebook and Instagram.
- Enhanced Voter Relations: Established a positive relationship with voters and citizens through regular updates and informative posts.
- Reputation Management: Maintained and enhanced Mr. Agasti’s political reputation by creating a direct connection with citizens and keeping social media platforms updated.
Benefits and Key Takeaways
- Effective Voter Engagement: Demonstrated the power of social media in building strong relationships with constituents.
- Balanced Communication: Achieved a balance in posts, trends, and events across social media platforms.
- Informative Updates: Ensured that citizens were regularly informed about the work done by Mr. Agasti in Northwest Mumbai.
Strengthening Political Connection through Social Media
Our collaboration with Mr. Shantanu Agasti exemplifies the impact of a well-executed social media strategy in the political arena. By understanding his goals, developing engaging content, and leveraging digital platforms, we played a pivotal role in enhancing his online presence and connecting with the youth and citizens of North West Mumbai.