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the social lions portfolio for Throne of medusas

TOM – Throne of Medusas

Empowering Fashion Choices

Throne of Medusas, founded by Anuraddhaa Singh, is an innovative women’s clothing line known for its distinctive and high-quality fashion. The brand focuses on delivering empowering fashion choices directly to women, enhancing their wardrobe with unique and fierce styles.

Establishing Brand Presence in the Fashion Industry

As a new player in the fashion market, Throne of Medusas faced several challenges. Building an audience, raising product awareness, and creating buzz on social media without an existing presence were significant hurdles. Competing in a market saturated with established fashion brands, they needed to differentiate their unique product offerings.

Creating an Effective Online Platform and Marketing Strategy

The primary goal was to develop a comprehensive online platform for product sales, and to market it using a combination of organic and paid social media and search engine marketing tactics.

Strategic Online Presence and Marketing Campaigns
  • Social Media and Website Development: Formulated a social media strategy to establish online presence and built a user-friendly website for seamless shopping.
  • Event and Marketing Support: Assisted in on-the-ground activities, photoshoots, and social media content creation, including reels and behind-the-scenes footage.
  • Influencer Outreach and PR: Engaged with over 40 influencers for collaborations and published PR articles to enhance brand image and awareness.
Comprehensive Marketing and Branding Efforts
  • Boosted Online Presence: Enhanced brand visibility and engagement across various social media platforms.
  • Effective Paid Marketing: Drove increased website traffic and improved conversion rates through targeted campaigns.
  • Quality Content Creation: Generated high-quality product imagery and engaging social media content.
Enhanced Brand Awareness and Customer Engagement
  • Increased Social Media Following: Achieved over 11k followers on Instagram.
  • Successful Marketing Campaigns: Elevated website traffic and conversion rates.
  • Positive Brand Reputation: Enhanced brand visibility and built a positive reputation through strategic PR and on-ground activities.
Benefits and Key Takeaways
  • Strong Online Presence: Established a robust online presence, resulting in substantial growth in followers and website traffic.
  • Elevated Brand Image: Improved eCommerce platform led to higher conversion rates and customer satisfaction.
  • Effective Influencer and PR Strategies: Increased brand visibility, reputation, and sales through influencer partnerships and PR efforts.
Fashion Forward with Throne of Medusas

Through a holistic strategy encompassing social media marketing, performance marketing, and influencer outreach, Throne of Medusas successfully established a solid foundation in the fashion industry. The brand's distinctive designs and quality products are now set to continue making a significant impact in the fashion world.

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What services does The Social Lions offer?

The Social Lions offers a comprehensive range of digital marketing services including Branding & Communications, Social Media Marketing, SEO & SEM, Website Development, Designing & Visualization, Content Creation & Marketing, Media Planning & Buying, Influencer Marketing, Video Production, and Performance Marketing.

How do you approach a new project?

We start by understanding your brand, goals, and target audience. This is followed by a thorough market and competitor analysis. Based on these insights, we develop a tailored strategy and execute it with continuous monitoring and optimization to ensure the best results.

What sets ‘The Social Lions’ apart from other digital marketing agencies?

Our boutique agency prides itself on a unique blend of creativity and strategy. We offer personalized solutions, a young and dynamic team brimming with innovative ideas, and a collaborative approach that ensures our clients' visions are realized. We also leverage the latest AI tools to stay ahead of the curve.

How do you measure the success of your campaigns?

We use a combination of analytics tools to track key performance indicators (KPIs) such as engagement rates, conversion rates, ROI, and more. Regular reporting and transparent communication ensure our clients are always in the loop regarding their campaign performance.

Can you provide examples of your past work?

Absolutely! We have a rich portfolio showcasing successful campaigns across various industries. Please visit our Portfolio page to see case studies and examples of our work.

What is your pricing model?

Our pricing is customized based on the specific needs and goals of each client. After an initial consultation and understanding of your requirements, we provide a detailed proposal outlining the scope of work and associated costs.

How can I get started with ‘The Social Lions’?

Getting started is easy! Simply contact us through our website or DM us on our social media platforms. We’ll schedule an initial consultation to discuss your needs and how we can help your brand achieve its goals.

Do you offer ongoing support and maintenance?

Yes, we believe in building long-term relationships with our clients. We offer ongoing support, maintenance, and optimization services to ensure your digital marketing efforts continue to yield results.

Transforming brands with innovative design
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digital@thesociallions.in

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