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TOM – Throne of Medusas

HomeBranding & DesignTOM – Throne of Medusas

CATEGORY :

PERFORMANCE MARKETING, SMM

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Empowering Fashion Choices

Throne of Medusas, founded by Anuraddhaa Singh, is an innovative women’s clothing line known for its distinctive and high-quality fashion. The brand focuses on delivering empowering fashion choices directly to women, enhancing their wardrobe with unique and fierce styles.

Establishing Brand Presence in the Fashion Industry

As a new player in the fashion market, Throne of Medusas faced several challenges. Building an audience, raising product awareness, and creating buzz on social media without an existing presence were significant hurdles. Competing in a market saturated with established fashion brands, they needed to differentiate their unique product offerings.

Creating an Effective Online Platform and Marketing Strategy

The primary goal was to develop a comprehensive online platform for product sales, and to market it using a combination of organic and paid social media and search engine marketing tactics.

Strategic Online Presence and Marketing Campaigns
  • Social Media and Website Development: Formulated a social media strategy to establish online presence and built a user-friendly website for seamless shopping.
  • Event and Marketing Support: Assisted in on-the-ground activities, photoshoots, and social media content creation, including reels and behind-the-scenes footage.
  • Influencer Outreach and PR: Engaged with over 40 influencers for collaborations and published PR articles to enhance brand image and awareness.
Comprehensive Marketing and Branding Efforts
  • Boosted Online Presence: Enhanced brand visibility and engagement across various social media platforms.
  • Effective Paid Marketing: Drove increased website traffic and improved conversion rates through targeted campaigns.
  • Quality Content Creation: Generated high-quality product imagery and engaging social media content.
Enhanced Brand Awareness and Customer Engagement
  • Increased Social Media Following: Achieved over 11k followers on Instagram.
  • Successful Marketing Campaigns: Elevated website traffic and conversion rates.
  • Positive Brand Reputation: Enhanced brand visibility and built a positive reputation through strategic PR and on-ground activities.
Benefits and Key Takeaways
  • Strong Online Presence: Established a robust online presence, resulting in substantial growth in followers and website traffic.
  • Elevated Brand Image: Improved eCommerce platform led to higher conversion rates and customer satisfaction.
  • Effective Influencer and PR Strategies: Increased brand visibility, reputation, and sales through influencer partnerships and PR efforts.
Fashion Forward with Throne of Medusas

Through a holistic strategy encompassing social media marketing, performance marketing, and influencer outreach, Throne of Medusas successfully established a solid foundation in the fashion industry. The brand's distinctive designs and quality products are now set to continue making a significant impact in the fashion world.

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