What should you know about Performance marketing?
What is Performance Marketing? Performance marketing is a result-driven digital marketing strategy. Since payment is based on how users interact with the content, it’s ideal for businesses looking to reach a large audience. How does Performance Marketing work? Advertisers work with agencies or publishers to design and plac
5 steps to create an outstanding marketing plan
Yearly, do you look more closely at your team’s marketing plan? You ought to. A yearly marketing plan will help you get your marketing on the right track to meet your company’s commercial goals. Think of it as a broad plan that guides your team’s initiatives, goals, and growth. Things may become chaotic if you
Why is it important for brands to incentivize customers during Festive seasons to increase sales?
Incentives are an essential component of a good marketing plan since they can improve sales and revenue for your company. You can create a sales plan that helps both your business and your customers when incentives are targeted, tailored, and data-driven. But, why are these incentives so important? Let us find out. [&
Top 5 Location-Based Marketing Examples + Guide
In a culture where quick gratification is increasingly prized, every marketer needs to understand location-based marketing. Indeed, it is one of the most important aspects that enables firms to target consumers on a personal, and a granular level based solely on their actual location. Location-based marketing enables marketin
5 Tips To Get The Most From Your Social Media Video Content
Social media video content is increasingly becoming a valuable asset for building your audience and telling your brand’s narrative. With an ever-expanding number of video capabilities on various platforms, there’s never been a better moment to start making high-quality social media videos. Discover our top five video
Why Google UTM Builder Is Important For Marketers And How It Helps In Measuring Success
You’ve got your campaign set up and ready to go; now you just need to figure out how you’ll measure its performance. How will you tell whether your website’s traffic is purchased or organic? Is email a better revenue-generating channel than social media? Which version of the same ad is the most successful if you
How Nostalgia Marketing Aims To Help Brands And Marketers With Their Social Media Advertising Campaigns?
Building brand trust and authority is always a difficult process that necessitates excellent marketing and promotion. With so many options on the market, customers want to make sure they choose the right brands. When it comes to promoting a brand, there are numerous strategies that can be used to create an effective and powerful
Is Influencer Marketing still giving maximum ROI?
What is ROI? Return on Investment calculates the amount of money invested and the amount of profit or loss earned. ROI (Return on Investment) is commonly represented as a percentage when analysing an organization’s profit or the earnings of various assets. In layman’s terms, Return on Investment measures what you get
How to Strengthen Agency-Client Relationships
The agency model is notorious for its rapid pace. When you combine that with the lightning-fast pace of social media, you have a near-endless to-do list. It takes time to plan, publish, report, and optimise. When regular client communications are thrown into the mix, it can feel impossible to take a step back and evaluate [&hell
How to get verified on Instagram – the essential steps
How to get verified on Instagram – the essential steps Validation is something we all seek. When it comes to brands and entities on social media, verification is the most common type of validation. It’s all about getting that desired blue checkmark, to be more explicit. Verification on Instagram shows that you have c