How reliable is Social media for businesses to grow and make profits
Is Social Media just another gimmick to communicate with Generation Z or is there something more? Social Media is not just inclusive of a certain target audience that will only press buttons whenever they see your posts. You can generate website traffic, boost sales, and generate leads, all through means of Social Media. But,
How Different Generations Use Social Media—and What this Means for Businesses?
Demographic data is an important component in defining your social media target groups. From brand awareness to advocacy, generational differences have a significant impact on how consumers interact with your business. You can adapt your message to a certain demographic by learning how Millennials, Gen X, and Boomers interact wi
How to find content inspiration for your social media strategy?
Creating new and compelling content for your social strategy might feel like an uphill struggle some days. It’s a surprise there’s any time left for content inspiration between publishing, connecting with your community, evaluating data, and responding to stakeholders. If you’re having trouble connecting with y
What Comprises A Sustainable Social Media Strategy?
The temptation to increase your social media presence is tremendous – and you’re not alone if you’re feeling overwhelmed by social media. However, being everywhere on social media – trying to be all things to all people – leads to fatigue and overwhelm. Stretching yourself too thin without a social media market