The holidays are here, and the time to start thinking about Holiday marketing is now. Black Friday and Cyber Monday are here.

What is maybe the most crucial thing to keep in mind when it comes to holiday marketing campaigns? The secret to campaign success is planning ahead of time.

Longer-than-usual delivery durations, supply chain issues, and restricted shipment capacity are all challenges that may be handled by planning ahead of time, which involves developing your marketing strategy today. Here are ten Holiday marketing ideas to get you started.

1. Examine Previous Holiday Campaigns

There’s no need to rebuild the wheel if something worked effectively the previous year. There’s also no need to keep doing something that hasn’t provided you with the best ROI in the past. The first step in establishing your marketing plan is to review your prior holiday efforts.

Keep what worked well, discard what didn’t, and consider methods to enhance ideas that had moderate success.

2. Maintain Simplicity

There are a few reasons why you should keep your Holiday marketing simple. For starters, it is less taxing on you and requires fewer resources. Create a concentrated campaign or set of campaigns with identical messaging and branding, and concentrate on the channels and platforms where your buyers are most likely to be.

The second benefit is that your consumers will not be misled or confused. The simpler your campaign, the easier it will be for new and existing customers to recognize it and link it with your brand, and only your brand, when they see it. When it comes to Holiday season marketing, simple is best.

3. Be adaptable –

The world of e-commerce is developing and changing. Shipping capacity varies over time, and changes in travel and other limitations, unforeseen changes in the supply chain, and other considerations might all mean that meeting the promise of your marketing campaign may be impossible.

This entails being adaptable, ready to adjust your message to changing times, and figuring out how to communicate properly with potential consumers in a way that inspires loyalty.

4. Think about Influencer Marketing

Ask yourself the following questions while keeping your brand in mind:

• Are there influencers that can and will promote your brand?
• Will they be able to contact your target customers?
• Can you afford what it would take to persuade them to support your marketing strategy?
• Is it possible that micro-influencers may provide as much or more value as a huge influencer?

Examine all of your alternatives and include influencers.

5. Begin Influence Marketing 

Early Influence marketing, also known as earned media, is another powerful technique of marketing. However, you must begin this procedure well in advance of the Holiday season. What exactly is influence marketing? Essentially, it is PR or media attention won by your business by delivering something of unique value, which you will likely first post on your own blog.

This might be the findings of a customer study you did or had conducted or a unique product or collaboration you developed that is noteworthy. This form of marketing has the potential to make a significant impact. Although the initial cost is frequently high, the long-term ROI is frequently higher and ends up costing less than other marketing initiatives.

6. Get Ready for the Competition

Prepare ahead of time. More and more firms are fighting for customers’ attention at every marketing opportunity. To be successful, you must be unique, standing out from the crowd with your messaging, offers, and the type, frequency, and style of emails and communication you send. Be unique, innovative, and authentic to yourself and your brand.

7. Create a Genuine Sense of Urgency

We’ve all received an email or message with a false feeling of urgency. When phrases like “last chance” or “never to be repeated sale” are overused, they lose their meaning. Customers have lost faith in you. Give them a compelling incentive to buy right away: a genuine feeling of urgency. Use delivery periods, production times, and other real-world obstacles to encourage customers to buy.

8. Keep in Mind That Timing Is Everything

The week leading up to Black Friday or Cyber Monday? It’s time to enhance your email marketing game. More emails than usual are OK provided each one features a distinct offer. Daily emails with the same bargains are quickly disregarded or redirected to the garbage folder. Timing your emails for the highest open rates, making unique offers, and not emailing or messaging too frequently are all good ideas. One of the most common reasons for unsubscribing is that “emails are too frequent.” Don’t offer your potential consumers an excuse to unsubscribe.

9. Retargeting and Targeting

Don’t forget about your existing clients and people who have already visited your website. Even if cross-platform tracking data fades, if you have their email addresses, you may be able to target them and audiences similar to them. Prospective clients who have previously interacted with your brand should be targeted, as should existing customers who may purchase again.

10. Genuinely collaborate with a non-profit

Collaboration with a non-profit organization is frequently an excellent approach to expand your exposure and revenue. However, your partnership must be real. Collaborate with a non-profit that you care about and that shares the ideals of your client base. Be outrageously generous in your offering while being authentic in your behaviors.

As Holidays are around the corner, you need to ace your social media marketing game. To do that and know more about holiday marketing, get in touch with The Social Lions.