Live streaming videos is a new medium for brands to explore, and best practices do not appear to be clearly defined. When approached imaginatively, live video has the potential to create unlimited possibilities. Furthermore, it isn’t particularly dependent on the specific type of your job. Whether you’re a content producer, a blogger, or a business, live videos will undoubtedly benefit your company’s internet exposure.
In this blog, we’ll look at the most important factors to consider if you want to create compelling live videos that your audience will like.
- Determine your target audience’s interests
It is critical that your marketing plan includes a list of social media channels where your live broadcasts will be hosted. This list should be mostly chosen by your target audience. Social networking platforms vary greatly. Some are more enticing to millennials because of more politically involved material, while others are more age-distributed and built for connection with friends and family.
Because various age groups respond to distinct emotional, cognitive, and social cues, you must adjust your material to their preferences in order to better engage your audience.
- Make it possible for your audience to interact with you
When opposed to a pre-recorded video, almost any sort of live material provides for a considerably more engaging medium. Your viewers may communicate with you and watch your responses to their chat messages, among other things. This humanises your brand, which is a vital part of a modern company.
Due to customer suspicion of major firms and marketers, humanization is a typical aspect of many successful modern organisations.
To humanise your brand by allowing your audience to connect with you, try out several formats like Q&A sessions, AMAs, Behind the Scenes videos, online surveys, and so on.
If you contact your audience via chat and respond to their remarks during these live streams, they will be much more engaged with your content.
- Determine the best time to broadcast
While precise timing does not guarantee increased interaction, streaming at the appropriate moment solves the problem quantitatively. If you select to stream at an inconvenient hour, you will have extremely poor interaction. Of course, every audience has its own quirks. Simply launching a podcast or live video broadcast at a specific time because “most people are off from work” isn’t going to cut it.
So, how do you choose the optimal time for live broadcasts? During A/B tests, you will discover the correct answer. Because there are several factors that influence the correct response, it is not always a smart idea to broadcast during your rivals’ live broadcast hours.
Furthermore, it is critical to tailor the length of your broadcasts to the demands of your audience.
- Maintain consistency
Once you’ve determined the quirks of your broadcasting schedule, it’s critical to keep a high level of consistency within your schedule. When it comes to marketing, one-time events almost never work. The more familiar your audience is with your schedule, the more likely they will tune in to watch, listen to, and participate in your live broadcast. Always create well-written pieces to publicise the impending live event in order to pique the curiosity of your potential listeners and urge them to tune in, as well as to emphasise your consistency.
- Make the audience feel important
You may boost your audience’s engagement not just by responding to their queries and comments in real-time, but also by asking them questions and modifying the path of your presentation based on their responses.
This will assist your company in calibrating the demands of your clients, as well as give you a wealth of knowledge about their interests, which may be beneficial in terms of raising income.
Asking for the live audience’s input on specific issues on a regular basis will guarantee that they feel cared for and valued by the organisation. This, in turn, will encourage people to interact with your material.
Conclusion
Streaming content comes in a variety of shapes and sizes, but the majority of it has a significant influence on many businesses. Whatever style of live streaming video you believe is best for you and your organisation, keep in mind that the main goal of live broadcasts is to interact with and engage your audience.
So, before you go on this path, you must first determine a collection of key facts about your target audience.
First and foremost, learn about who they are and what their interests are so that you can choose which platform is appropriate for hosting live events. Second, determine when the best time to perform live broadcasts is. Maintain constancy once you’ve found the appropriate solution.
Interacting with the audience is the final component of a successful live streaming plan. Allow them to communicate with you and solicit their feedback.
Get in touch with The Social Lions to help you guide more on how to use various live streaming features to create engaging live content.
