Picture this: you just installed a new app and the app asks your consent for certain permissions. You unwittingly clicked “allow” without even thinking why would the app need certain permissions from your phone. You just missed out on a dialogue box saying, “This app would like to send you notifications”. Once the permission is granted, the app will register the device to push notification servers depending on Android or IoS device. Now, all your device needs to do is connect with the internet and Voila! You will get multiple push notifications every now and then from that app.
What are Push notifications you ask? Push notifications are interactive pop-up messages that surface on your device. They provide a rapid communication route for businesses/apps to communicate messages, offers, or other information to their customers. Subscribers can be anywhere on the browser and still receive these communications as long as they are connected to the internet or have their browsers open on their devices.
But what is so special about them? Marketers write crisp titles and copy within the prescribed character limit, upload pictures or emojis to explain more with fewer words, and use the correct URL and CTA. You might not feel like clicking on these pop ups if they are dull and boring, right?
Now let us focus on how Push Notifications help marketers to connect with the audience.
- Offering an opt-in alternative:
Push notifications allow you to boost your brand’s visibility among its audience by gaining subscribers with a single click to ‘allow.’ It helps to enable users to access or deny permission for your website to send them alerts, and make sure the opt-in message communicates the type of communications they should expect. If users click on the message without knowing what it is for, the majority of them will opt out, providing little value to your overall push notification effort.
- Capturing more and higher-quality leads:
Many businesses suffer from a low lead count as well as a low lead quality since visitors are often hesitant to disclose personal information or because either of the form fields causes them to doubt before completing the lead generation form. You don’t have to rely on acquiring lead information with push notifications because you can add subscribers with a single click and engage them without asking for any personal information.
- Increasing return traffic:
You’ve gotten customers to visit your website for the first time, but how do you keep them there? Messages that are compelling can immediately stimulate your audience’s curiosity and engage them. Send proactive clickable notifications from everywhere on their browsers directing them back to your website. Through targeted notifications and customized communications, you may encourage return visitors. To improve visitor interaction with your website, you may keep them engaged with various promotional offers, articles, and much more. Push notifications are delivered directly to consumers’ browsers and have a 4x higher CTR than emails.
- Time saving:
If you work in marketing, you can comprehend how much time and effort it takes to create a newsletter or an email. It is difficult to produce interesting copies, articles, offers, and drawings when on the road, but this is not the case with push messages, which are concise and need less time to compose. They must, however, be on point with a title that serves as a hook and a resonating message.
In this way, Push Notifications can increase consumer interaction without using their data, retain old customers and save a lot of time while constructing them.
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