Incentives are an essential component of a good marketing plan since they can improve sales and revenue for your company.
You can create a sales plan that helps both your business and your customers when incentives are targeted, tailored, and data-driven.
But, why are these incentives so important? Let us find out.
Create a sense of urgency in your advertising
The so-called “reactance theory” – the psychological concept that individuals don’t want to miss a threatened chance and would so respond quickly to avoid losing it – might assist you in organizing your advertising efforts. The concept is that a seasonal promotion always includes an expiry date, which can encourage people to miss out on the discount once the season is over.
Of course, not every seasonal ad must be centered around a certain holiday. A discount period on select products does not have to be confined to pumpkins for Halloween or tinsel for Christmas; be imaginative and promote a product that grabs the consumer’s attention with the idea that this is a limited-time deal.
Demonstrate that you are continually adapting to the needs of your clients
Customers’ requirements change throughout the year, and any firm, large or small, must understand how to adjust to meet them. Seasonal promotions, like any other marketing campaign, necessitate some planning.
Whether you are a restaurant or café advertising seasonal food or a particular holiday-themed competition, you must properly market these through multiple channels such as a newsletter, social media, and interior and outdoor displays.
Simple advertising banners might help to advertise such offerings and demonstrate that your company is continually evolving at various points during the year.
Reusable and cost-effective
The beautiful thing about seasonal advertising is that you can utilise the same advertisement year after year.
Small Business Trends recommends creating a banner season with basic language such as “Christmas discounts in store,” which is broad enough to be used year after year while also meeting any special campaign objectives you have that year.
Give onlookers a wake-up signal
With so many competing businesses on the high street and a burgeoning internet marketplace, it’s easy to walk past a shop every day and not notice it. Creative seasonal marketing that can entice clients is sometimes all that is required to influence someone’s purchasing patterns.
With holidays like Halloween and Christmas falling during the darker months, a backlit display may be the ideal option for you. An illuminated display promoting a seasonal promotion may be a terrific way to stand out from the crowd on a dark, wintry street.
This is why it is essential for the brands to incentivize their products to aim for more sales. Would you like to showcase your products and display them during the festive season? Contact us.
