Are you willing to raise your Brand Awareness and have a positive brand association? A good social media presence helps to raise more awareness about your brand and engage with your customers and draw even more potential customers.
This guide mentioned below consists of the 5 ways you can follow to grow your Social Media engagement this year.
Capture the Interest of your Audience
Most social media managers are uncertain of what content their audience would enjoy, although it is an important aspect of building a loyal community. There are many tools that you can use to capture your audience’s interest.
You can use tools like Facebook Audience Manager or Fanpage Karma. It gives you a qualitative analysis that clearly shows which topics interest your followers and drive them to respond to your posts.
Figure out the suitable timings to post
Posting relatable content isn’t enough. You should also be aware of WHEN your followers will engage with it. Knowing the right time to post will allow you to reach your target audience more effectively, without ‘wasting’ your creativity on content that no one will notice. Are your fans more active on the weekends? Is your content helping your community in getting their day started? Or is your target demographic more active during the evenings?
You can use Instagram Insights to find out when your audience is the most active at a certain time of the day.
Watch your competitors
Analyzing your competition will assist you in improving your performance and sharing the appropriate material with your target audience. It is advisable to set up automated notifications when your competition posts something or to set an alert if a post receives a large number of reactions. When you run out of ideas, you can also derive some inspiration from your competitors.
Keep up with the trends
The Future is now! Given the availability of information, keeping up with trends in the digital age is not always easy. But this is critical since it will help you come up with new ideas and themes that will captivate your audience!
You can use Instagram’s explore page, Twitter Trending, or even Google alerts to view the trends or the topics that are most commonly talked about in the current scenario.
Faster response rate
Leaving your fans to wait for your response may cause them to question your responsiveness and decrease their commitment to your brand. Interact with your community regularly – set up automated responses to messages, delegate them to colleagues, prioritize the most critical ones, and track your progress. All of this will reduce your average reaction time and make your followers happy.
Improving your engagement rate involves a concerted effort. Such efforts are not easy to sustain. This is why most businesses want assistance with social media, which they obtain by hiring a digital media agency.
The Social Lions can help you increase your social media engagement. You can always reach out to The Social Lions anytime to help you with Social Media.
