Mom! The very word that brings a sense of relief to the heart. A Symbol of strength and inspiration. There are innumerable ways to describe a mom but wishing mom a Happy Mother’s day in the most distinctive way possible is what makes us connect with the brands.
Nonetheless, every year we all do our best to honour our Mothers. Brands and agencies created beautiful content for Mother’s Day 2022, with simple yet powerful messages.
Here are some of the most memorable Mother’s Day campaigns by Indian brands that caught everyone’s attention:
Shoppers Stop
Not all moms are judgemental and overprotective tyrants! Watching out for her children is what a mom does but respecting her child’s boundaries in the coolest way possible cannot be imagined by anyone but Shoppers Stop. Shopper Stop’s Cool Mom campaign drew everyone’s attention to the open minded moms that do not act like the stereotypical Indian Moms.
Tanishq
Tanishq made waves in the advertising world with their moving take on maternity leave. What many perceive as a pause in women’s professional lives is correctly portrayed as an opportunity to learn to lead, make difficult decisions, and juggle multiple roles and responsibilities.
Asian Paints
Asian Paints’ campaign was incredibly relatable in every way. Consider what makes a house a home: you, your family, and your mother’s slew of rules. Mom’s #KhatteMeetheRules was coined.
Unacademy
Our mothers teach us the most important life lessons. She was our very first instructor, coach, and trainer. Unacademy demonstrated how, by simply observing her, being around her, and having her hand-hold us through our lives, we have unknowingly learned a great deal from our mothers.
Prega News
Prega News provided an eye-opening view into the life of a mother. She feels guilty if she falls short even by half a percentage in her quest to be the best she can be in everything she does.
Why can’t she make the same errors as the rest of us? Why do we expect her to be perfect all the time? When the reality is that she can, and does, make mistakes, forget things, and be imperfectly perfect, just like everyone else.
Tell us which campaign you were intrigued by. Are you interested in creating similar fascinating campaigns? Our team curates similar trending content for our clients. Contact The Social Lions today. We are a trusted digital marketing agency in Mumbai.
