Despite the significant advancements in mobile technology, the majority of business owners still perform the majority of their daily tasks on desktop or laptop computers.
Technology has advanced significantly in the last ten years. Online activity has greatly increased as a result of all the changes that Covid-19 pandemic brought about in the world over the past year.
Today’s phones are actually tiny computers that fit in our hands. And the majority of people prefer to use them through apps. Applications, also known as apps, are software programmes or tools created specifically to make our lives easier or to provide us with some form of entertainment.
So, to make the best use of your mobile devices to improve your Digital Marketing game, here are a few tools that you should consider.
- Buffer
One of the most well-known social media scheduling apps is Buffer. Its primary purpose is to schedule posts for a variety of Twitter, Facebook, LinkedIn, Instagram, and Pinterest accounts. The app also offers statistical follow-up on the effectiveness of each post. Even sharing and scheduling from within other well-known apps like Safari is now possible with the most recent version of the iOS app.
- Hootsuite
You can schedule posts to Twitter, Facebook, Instagram, LinkedIn, and Youtube using Hootsuite, another social media management tool. Although more expensive than Buffer, it gives you more flexibility at every level of planning. Currently, users of Hootsuite’s free plan can schedule up to 30 posts at once and manage up to three social media accounts.
- Canva
Canva brings all the features from the website directly to your phone or tablet, making it easy for you to create professional images for social media. To create unique images to share, use pre-built templates and drag elements into place. You can quickly share them directly to social media with just a few taps on your phone screen thanks to Canva’s integrated social sharing feature. It is an amazing free tool if all you need is a basic image editor.
- Grammarly
Nobody wants a lot of typos in their marketing materials or emails. The Grammarly Keyboard is comparable to carrying a personal editor around with you. The app gives you access to a unique keyboard that checks your writing for spelling and grammar mistakes. Over time, it helps you improve as a writer by eradicating errors and bad grammar. The best part about this marketing app is that it can be used inside any app on your smartphone and is totally free.
- SEMrush
You can improve your SEO by using SEMrush. The tool keeps tabs on the tactics of your rivals, finds special chances for link building, and makes your content search engine-friendly. To identify domains with a higher percentage of unnatural links, a related service called Moz provides a spam score.
SEMrush is able to identify keyword opportunities for improved search ranking because it comprehends the search intent.
The tool has crawlers that scour your website for technical problems and advise you on how to fix them.
- Instapage
Your website and post-click landing pages can be improved with the aid of Instapage. The tool combines six products and has hundreds of features designed specifically to increase the conversion rates of your advertising.
Without the aid of a developer, it enables you to produce more pertinent, consistent, and mobile-responsive post-click landing pages for each advertisement.
By customising the page for the intended audience, Instapage provides distinctive landing page experiences for each advertisement.
- NordPass
Your online accounts are secure with NordPass. It becomes even more important to protect them from data breaches when you have numerous password-protected accounts.
Strong, totally random, and improbable-to-guess passwords are generated by NordPass. You can easily copy your password and modify the length and symbols of your new password.
- Zendesk
The best way to offer your customers support at any time is through Zendesk. Any app, mobile device, or website now has support for live chat and messaging.
The software provides customers with rich and contemporary conversational experiences that are supported by bots and automation.
Delivering conversational experiences via any channel, including voice, email, social media, and self-service, is possible with Zendesk.
- Plai
It takes time to track data by logging into every website. By combining analytics reports from Google Ads, Google Analytics, and Youtube onto a single platform, Plai helps you save time.
Additionally, Plai offers keyword research and content that is popular in your niche. Developing a marketing campaign or a social media post, it helps find relevant keywords and learn new marketing techniques.
- Google Search Console
Google Search Console is a necessary tool if you want to continuously monitor, maintain, and improve your site’s presence in search results, even though you are not required to sign up for it in order to be found via a Google search. You can use Google Search Console to learn how Google sees your website so that you and your team can adjust your optimization.
- Google Analytics
If you aren’t monitoring your results, digital marketing is useless. You can improve by learning who is visiting your content, how long they stay, and where they go afterwards. The good news is that you can easily monitor all of your website Analytics properties from your phone thanks to the official Google Analytics mobile app. You can monitor your company’s metrics while you’re on the go with the help of the app. This free app provides in-depth reporting and insights regarding your websites, target markets, and digital marketing initiatives.
The best part about these marketing apps is that they can help you run your business directly from your phone while travelling or away from your workplace. While travelling, you can create, monitor, audit, and maintain contact with your clients/ customers and teams. The best part is that using many of them is free or extremely affordable.
To learn more about such tools keep following The Social Lions, your friendly neighbourhood Digital Marketing agency in Mumbai.
