SEO in this era focuses mainly on the audience. Digital Marketing practices in 2019 focus on improving the content. The content that drives user interaction and generates leads in any form is the ideal type of content in this era. You need to write to the right reader, in the right way to give your content a greater boost.
Given below are some useful SEO tips for marketers in 2019:
1. Use the right keywords
Target the right type of audience by using the right keywords. The optimization of keywords is important for greater reach. Targeted keywords are key terms and phrases which the audience search actively on the internet. You must possess the knowledge of – who your audience is, what does your audience need, why do they need it and what are the words they’re using to find it – for providing better content solutions. You must do the topic, audience and keyword research.
2. Readability
One of the most important features of providing content solutions is checking the readability status of the content. Check the readability status of your content before you post it. Your content must be engaging, to the point and short and sweet if you want to get plus points on the readability section. Your content must be so attractive that your audience must stay on your article/blog for a long time to read it. The content must be clear, organised, simple and logical.
3. Focus on your topic
The recent trend of digital marketing services is generating content which focuses on one single topic. Google deepens its focus on content quality. The content quality is checked by using SEO. If the content is focused on long-form, there should be at least 2000 words in it. Always research the topic before you start writing and write the definitive guide.
4. Speed improvement
A basic requirement of digital marketing is improving the speed of your content. It is the simplest way of improving your SEO content. You don’t want your page to load at a really slow speed as it won’t attract any readers. The faster the speed of your content, the more readers it will attract. A user leaves the web page within 10 seconds, says a case study.
5. Providing facts
Facts have to be mentioned in your content which must be 100% accurate. You cannot make any blind claims in your content without any data supporting it. If you mention something and quote it, make sure you cite it correctly because people out there are going to check the facts you have mentioned in your content. If you provide digital marketing services, and your focus is on your content, this is an important point to be considered.
6. Invest where necessary
People are likely to read blogs/articles which have relevant pictures in it. As humans have a tendency of liking visuals more than words, you must do a proper investment in the visuals. Inserting relevant images with HD design and resolution creates a great impact on your audience.
These are few SEO tips content/blog writers must follow to get good traffic on their pages. It is necessary that all these including a few more points must be considered while designing SEO write-ups.