YouTube, the second-largest search engine in the world, is a popular platform for promoting, entertaining and educating audiences. YouTube receives over 22 billion monthly visits, with a session length of slightly more than 40 minutes on average.
In an increasingly video-dominated world, increasing YouTube views should be near (if not at) the top of every content marketer’s to-do list.
If you’re a marketer or content creator looking to increase your free YouTube views, the process will take time and effort; however, if done correctly, you’ll be rewarded with more views, a better user experience, and opportunities to expand your content and audience viewership.
YouTube is one of the most popular platforms for reaching out to audiences in the world, thanks to its large user base. The platform has the potential to reach billions of people, whether you’re sharing recipes, teaching people how to make muppet origami, or spoofing presidents.
So, how do you increase your YouTube views and get people to watch your content?
Here are 7 tips that work completely to help you get more views on your youtube video.
- Create Compelling Content.
It makes no difference how many hacks or advertisements you use if your videos aren’t good. So, how do you create compelling content that will increase your YouTube views?
Simply determine what your ideal customers want to know and then create videos that address their concerns. YouTube, like its parent company Google, is primarily a search engine. And what exactly is the purpose of a search engine? Users should be directed to the best, most relevant content possible. As a result, Google constantly advises SEOs to focus on providing value to their site visitors. YouTube is no exception in this regard.
Speak with your prospects. Discover what keeps them awake at night. Use this information (along with YouTube metrics) to improve your videos.
- Conduct research to improve the search ranking of your video.
YouTube is both a social media network and a search engine. And YouTube SEO, or optimising your videos for search, is one of the most effective ways to attract more views.
In other words, you want your video to appear towards the top of YouTube’s results list when your ideal viewer types in your chosen keywords. That means you need to know what your target audience wants: tutorials, inspiration, or entertainment.
The easiest method to get brand new eyes—not just subscribers and people who are already interested in your channel—is to rank high in search results.
- Use custom thumbnails to boost your views.
Thumbnails are a big part of how people decide what to watch when they’re in discovery mode, scanning through search results and recommendations.
‘Standing out’ can be as easy as choosing a vibrant colour. Alternatively, make sure your hi-res face is creating a strange expression in decent lighting. Alternatively, if your niche is saturated with shrill, high-key images, the best way for your channel to stand out is to be the quiet, minimalist voice of reason.
- Develop relationships with your audience.
Building relationships is referred to as “audience engagement.” Of course, the ultimate goal is to achieve more YouTube views in a realistic, organic, and long-term manner.
Engaging with other YouTubers (both creators and commentators) increases the likelihood that they will be interested in your brand, subscribe to your channel and watch more of your videos overall.
- Partner up.
People enjoy the thrill of unknown familiarity that crossovers, guest appearances, mash-ups, and covers provide.
If you’re a brand on a budget, employing a creator with their own audience is a no-brainer. However, if you’re a YouTube creator or prospective influencer, obtaining more views is the first step toward making money, not spending it. In that situation, collaborating with like-minded creators is your best bet.
In an ideal world, your possible partners share similar values, popularity, and charisma. And you seem to enjoy them. And you have a good time together, and it shows, and it makes people happy to see you happy, and so on. Isn’t it simple?
- Share your YouTube videos on all of your social media channels.
You should use all of your social media accounts to promote your YouTube channel. Post a short teaser video as a native video to your social accounts, along with a link to the full video on YouTube.
It is important to note that you will not want to post the same thing on all of your social media channels.
- Make Your Video Titles More Effective.
YouTube is a type of internet search engine. This implies that search engine optimization (SEO) is important.
When picking videos for search results, YouTube’s algorithm considers a number of factors. Additionally, the platform offers a variety of options for optimising your channel and videos, such as video file names, titles, descriptions, and tags.
As a result, include as much information as you can. You must also know the keywords for which you want your videos and channel to rank.
Grow your YouTube audience faster with these 7 easy tips. You can also contact The Social Lions, a digital marketing agency in Mumbai that can help you build an audience for your content.