Client Overview

DigitalOcean Holdings, Inc. is a cloud hosting company that provides cloud computing services to businesses, allowing them to scale by deploying DigitalOcean applications that run parallel across multiple cloud servers without sacrificing performance. DigitalOcean, with headquarters in New York City and 15 globally distributed data centres, provides dependable and efficient services to clients worldwide.

Challenge

DigitalOcean wanted to increase their brand awareness and establish connections with potential customers in the APAC region before working with our agency. To interact with developers and businesses and eventually produce more leads, the company required online reputation management and a presence on social media sites like Quora and Reddit.

Objectives

Our primary objective was to manage their online reputation on Facebook, LinkedIn, and Instagram while focusing on Quora and Reddit for engagement. Increasing brand recognition, generating leads, and enhancing conversion rates were the objectives.

Approach

Our agency approached the challenge by conducting extensive research to identify relevant content on the aforementioned platforms that required attention. We identified relevant discussions on platforms such as Quora, LinkedIn, Facebook, and Reddit by using social media listening tools. We identified cloud-related topics and engaged potential clients by providing useful information and solutions. We carried out our plan after receiving approval from DigitalOcean and created UTM links to track progress. We engaged with potential leads and forwarded qualified leads to DigitalOcean’s team so that they could close the deal.

Solution

We developed a systematic plan to manage DigitalOcean’s online reputation and social media presence, which resulted in significant improvements. DigitalOcean received over 200 qualified leads and had over 400 interactions on the platforms in three months. Our efforts increased brand credibility and engagement with potential customers.

Results

Our efforts resulted in increased brand awareness and significant lead generation. We generated high-quality leads and increased the company’s overall credibility on social media.

Benefits and Key Takeaways

We provided DigitalOcean with a smooth and productive experience, which resulted in increased brand credibility, increased engagement, and quality lead generation. The main advantages of our work were the high quality of leads received from the targeted regions, as well as the overall improvement in brand credibility.

Conclusion

Working with The Social Lions was a fruitful and beneficial experience for DigitalOcean. Our thorough research and systematic approach yielded results, and our firm was able to provide effective solutions to assist the company in meeting its objectives.