Client Overview:

Fibon is a startup company by Dr. Gurjot Marwah, a well-renowned dermatologist in Mumbai. It offers online skin diagnosis by real dermatologists in a matter of 15 minutes. The app provides immediate diagnoses for all types of skin conditions online, using images uploaded by users. 

Challenge:

They faced several challenges in launching their dermatological consultation app, including developing the app from scratch, creating a digital presence, and building brand awareness. The founder aimed to democratise skin diagnosis by making it accessible to individuals in areas where dermatology may not be commonly understood, but where skin diagnosis is crucial. The company needed holistic solutions to overcome these challenges and successfully launch the app.

Objectives:

Fibon’s primary objectives for the project were to increase app downloads and transactions, create brand awareness and engagement, and build a digital presence. The company hoped to achieve these objectives through various marketing strategies, including social media, digital, and ads.

Approach:

To address Fibon’s challenges, the agency created a fully functional react-native app and integrated a payment gateway for ease of use. The agency also implemented marketing strategies to reach audiences and create a digital presence. These strategies included social media marketing, digital marketing, and ads, such as display, search, and YouTube ads for brand awareness. Paid advertisements were run on Google AdWords, Facebook Ads Manager, Apple Ads, and other websites to focus on app downloads. The agency also carried out ASO and SEO plan to achieve the greatest visibility. The creation of numerous explainer videos for YouTube promotion, influencer marketing, and brand promotion was also included in the approach.

Solution:

Our solutions enabled Fibon to overcome its challenges and achieve its objectives. The fully functional react-native app, integrated payment gateway, and marketing strategies resulted in increased app downloads and transactions. Fibon now has a digital presence and brand awareness, with a sizable following on social media sites. The ASO and SEO plans ensured greater visibility for the app, while the creation of explainer videos resulted in greater engagement and brand promotion. We also shot 2 videos with an influencer – Heli Daruwala to increase awareness about the brand in Tier 1 cities specifically targeting young women. 

Results:

As a result of our work, Fibon has surpassed 16,000+ downloads on the Google Play store and iOS App store in 2 months. Users have given the app a rating of 4 stars, and have commented on its overall convenience. Brand videos have received over a million views, and Fibon has a significant following on social media sites.

Benefits and Key Takeaways:

The company was able to overcome its challenges and achieve its objectives, resulting in increased app downloads, brand awareness, and engagement. The agency’s solutions also ensured greater visibility and brand promotion, resulting in a sizable following on social media sites. Fibon now has the ideal platform to transform dermatological consultations around the world.

Conclusion:

Our solutions enabled the company to overcome its challenges and achieve its objectives, resulting in increased app downloads, brand awareness, and engagement. Fibon now has the ideal platform to transform dermatological consultations around the world.