Client Overview:
Kaladwas Lal Haveli is a 300-year-old heritage property in the quaint city of Udaipur. The building is being transformed into a boutique hotel with seven themed suites, and the task was to establish a social media presence to draw in the right target market and develop a brand that reflected the material and immaterial heritage of the building.
Challenge:
The biggest challenge was beginning to establish a social media presence for a place that was still undergoing renovations and no opening date for the hotel was set. The agency had to develop messaging and content that would appeal to the target market and convey the property’s distinctive value proposition.
Objectives:
The primary goal was to establish a solid social media following and develop a brand that represented the history and distinctiveness of the property. The objective was to draw in the appropriate target market and carve out a niche for the property in the cutthroat hospitality market.
Approach:
The Social Lions took on the challenge by doing extensive research and learning as much as we could about the property’s history and value proposition. So, we devised a thorough brand manual and an aesthetic principle that would direct all upcoming branding initiatives. We worked closely with the client to create compelling content that resonated with the target audience and helped build a loyal following.
Solution:
Our solution included developing comprehensive brand manuals that outlined the property’s distinctive value proposition and producing high-quality content for social media platforms. We also assisted the client in carving out a specific position in the hospitality sector by creating eye-catching branding materials that set the establishment apart from its competitors.
Results:
Our efforts resulted in a significant increase in social media engagement, as well as an almost 100% increase in organic and paid audience growth. The property was successful in carving out a niche in the hospitality industry, with other competitors and pages in Udaipur taking notice and requesting the agency’s services. The agency was successful in creating a strong brand for the property that connected with the target audience.
Benefits and Key Takeaways:
The client saw numerous benefits, including a thorough understanding of the property’s unique value proposition, the creation of high-quality branding materials, and a significant increase in social media engagement. The key takeaway was that even with limited resources and a difficult brief, a good team with expertise in branding and social media can build a successful brand.
Conclusion:
Working with The Social Lions has been a positive experience for the client, and they are excited to continue their collaboration to create third-party integrations and a website for the property. The professionalism, expertise, and dedication of the agency have been critical in developing a successful brand for the property.