Client Overview:
Throne of Medusas is a women’s clothing line founded by Anuraddhaa Singh. The brand offers distinctive clothing made of high-quality fabric that is delivered directly to women’s homes to empower them with fierce fashion choices.
Challenge:
As a new entrant to the fashion industry, Throne of Medusas faced numerous challenges from the outset. Creating an audience and building awareness of their products was the first challenge. Second, creating a buzz on social media about their line-up and the variety they were offering was also difficult. With no social media presence, it was challenging to direct customers to the products. Competing with numerous players in the fashion industry, Throne of Medusas needed to stand out and demonstrate that their products were unique.
Objectives:
The primary objective was to create a comprehensive strategy to create an online platform to sell the products and then market it using paid and organic social media and search engine marketing tactics.
Approach:
We created a social media strategy and implemented it to create their online presence. We built their website for clear and user-friendly navigation to enable seamless shopping for potential customers. We also helped with on-the-ground activity planning and strategy, created event flyers, and assisted with social media. We assisted in three photoshoots, took behind-the-scenes photos, and shot reels. We successfully managed multiple deliveries for Shiprocket from the office address. We approached over 40 influencers for barter collaborations, formed relationships, and increased brand awareness. We also published two PR articles to promote a positive brand image and raise awareness. Finally, we held a successful Valentine’s Day contest, interacted with the audience, and received over 7k likes in a days time.
Solution:
Our social media marketing efforts increased the brand’s online presence, engagement, and followers across various social media platforms. Our paid marketing campaigns drove traffic to the website and increase conversion rates. Our website development efforts created a visually appealing and user-friendly eCommerce platform with seamless navigation and a secure payment gateway. Our eCommerce shipping solution streamlined the shipping process, ensuring customers received their orders on time. Our photoshoot assistance resulted in high-quality product images that showcased the products in the best possible light. Our on-ground activities and PR strategies increased the brand’s visibility and built a positive reputation among the target audience.
Results:
The social media marketing efforts increased the brand’s online presence and followers, with over 11k followers on Instagram. Our paid marketing campaigns increased the website’s traffic and conversion rates. The eCommerce platform was user-friendly and resulted in a few orders. The photoshoot assistance created high-quality product images that showcased the products in the best possible light. Our on-ground activities and PR strategies increased the brand’s visibility and built a positive reputation among the target audience.
Benefits and Key Takeaways:
Our agency’s solutions helped Throne of Medusas to create a strong online presence and achieve significant growth in followers and website traffic. The improved eCommerce platform resulted in higher conversion rates and customer satisfaction. The photoshoots and on-ground activities increased brand visibility and reputation, while the influencer outreach program helped to build relationships and drive sales.
Conclusion:
Through our comprehensive strategy, we helped to build a strong foundation for the brand, resulting in significant growth in followers, website traffic, and customer satisfaction. The brand is now poised to continue disrupting the fashion industry with its distinctive designs and high-quality products.