Executive Summary:

In collaboration with Titan World, we embarked on a mission to rejuvenate the brand’s image, targeting a younger demographic. Our holistic approach seamlessly integrated in-store visuals with online campaigns, resulting in a consistent brand narrative and increased customer engagement.

Objective:

Challenge: Amplify Titan World’s modern image and ensure consistent messaging across all channels, with a focus on in-store experiences.

Goals: Elevate in-store visuals, fortify social media presence, and boost customer engagement rates.

Strategy:

Multi-Platform Integration: Bridged in-store visuals with online campaigns for a cohesive brand experience.

Content Marketing: Prioritized authentic storytelling, aligning narratives with the brand’s values and targeting specific audience segments.

Execution Highlights:

Campaigns: Launched several successful campaigns, including #MakeTheSmartMove and #RishtonKiGhadi.

Content Palette: Introduced store videos, topical posts, trends, marketing collaterals, curated lookbooks, and engaging social media contests.

Brand Consistency: Ensured a unified brand message across all touchpoints.

Results:

Metrics: Achieved a 35% growth in Instagram followers and a 25% rise in engagement within six months.

Achievements: Campaigns like #RishtonKiGhadi trended, showcasing the brand’s widespread appeal.

Client Feedback:

Titan World appreciated the integrated approach, highlighting the effectiveness of store videos and their synergy with online campaigns.

Visuals & Media:

A comprehensive collection of campaign creatives, engagement metrics, in-store video visuals, and customer testimonials is available for review.

Learnings:

Challenges Overcome: Successfully merged in-store experiences with digital narratives.

Key Takeaway: Authentic storytelling and real-life product integrations resonate deeply with today’s consumers.

Future Outlook:

Upcoming Initiatives: Exploring immersive in-store experiences aligned with festive digital campaigns.

Recommendations: Introduce interactive digital lookbooks and consider Augmented Reality (AR) integrations for an enhanced brand journey. 

Focus on more UGC and content marketing for Titan world social media accounts.