Future Sharp Skills faced the challenge of minimal social media presence and limited brand awareness. As an integral part of the Future Group, the organization sought to carve its own identity and establish a trusted and recognizable brand. The objectives included launching social media pages, increasing brand visibility, and effectively promoting their vision and values to a wider audience while distinguishing themselves within the competitive learning and development sector.

The Social Lions designed and executed a comprehensive social media strategy to elevate Future Sharp Skills’ digital presence. The campaign began with the launch of their social media pages, paired with a detailed competitor analysis to align communication strategies with the organization’s vision and values. Content development was a key focus, with the creation of visually engaging templates, daily program updates, and innovative ideas for videos and posts. A consistent brand portrayal highlighted the organization as a premier corporate skills agency, showcasing diverse skill development programs and human stories of employees and students. Campaigns across platforms like Facebook, Instagram, YouTube, and Twitter were strategically developed to attract and engage a broader audience.

The social media strategy resulted in significant growth for Future Sharp Skills. Platforms like Instagram, Facebook, and Twitter experienced a 50% increase in audience within the first month of the campaign. The organization successfully distinguished itself as a trusted and independent brand within the Future Group. Engaging content effectively showcased their diverse programs, attracting new clients and creating a strong digital footprint. The communication strategy aligned seamlessly with their vision and values, promoting long-term brand consistency and growth.