CATEGORY :

SOCIAL MEDIA MARKETING

the social lions portfolio for Titan World

Titan World

Titan World, the distinguished retail arm of Titan in the watch industry, sought to refresh its brand image to captivate a younger, discerning audience.

Titan World aimed to amplify its contemporary image and ensure consistent messaging across all physical and digital channels. Their objectives included elevating in-store visuals, strengthening their social media presence, and enhancing customer engagement.

The Social Lions implemented a comprehensive strategy to bridge the gap between in-store experiences and online campaigns, providing a seamless brand journey for Titan World’s audience. Our approach included:

Multi-Platform Integration: Ensured a unified brand narrative by merging in-store visuals with dynamic online campaigns.

Content Marketing: Focused on authentic storytelling aligned with Titan World’s values, crafting narratives tailored to specific audience segments.

Innovative Campaigns: Introduced engaging campaigns like #MakeTheSmartMove and #RishtonKiGhadi to resonate with the brand’s ethos and target audience.

Content Variety: Deployed a diverse range of content, including in-store videos, engaging social media contests, and curated lookbooks.

Brand Consistency: Maintained a coherent brand message across all platforms.

Our strategy led to significant improvements in Titan World’s brand presence:

  • Growth Metrics: Achieved a 35% growth in Instagram followers and a 25% increase in engagement within six months.
  • Campaign Impact: The #RishtonKiGhadi campaign gained trending status, demonstrating widespread appeal.

Titan World appreciated the integrated approach, particularly noting the effectiveness of the synergy between in-store videos and online campaigns.

MARKETING MARKETING MARKETING
MARKETING MARKETING MARKETING

Get the best marketing tips &
strategies into your inbox!

mm