Titan World, the distinguished retail arm of Titan in the watch industry, sought to refresh its brand image to captivate a younger, discerning audience.

Titan World aimed to amplify its contemporary image and ensure consistent messaging across all physical and digital channels. Their objectives included elevating in-store visuals, strengthening their social media presence, and enhancing customer engagement.

The Social Lions implemented a comprehensive strategy to bridge the gap between in-store experiences and online campaigns, providing a seamless brand journey for Titan World’s audience. Our approach included:

Multi-Platform Integration: Ensured a unified brand narrative by merging in-store visuals with dynamic online campaigns.

Content Marketing: Focused on authentic storytelling aligned with Titan World’s values, crafting narratives tailored to specific audience segments.

Innovative Campaigns: Introduced engaging campaigns like #MakeTheSmartMove and #RishtonKiGhadi to resonate with the brand’s ethos and target audience.

Content Variety: Deployed a diverse range of content, including in-store videos, engaging social media contests, and curated lookbooks.

Brand Consistency: Maintained a coherent brand message across all platforms.

Our strategy led to significant improvements in Titan World’s brand presence:

• Growth Metrics: Achieved a 35% growth in Instagram followers and a 25% increase in engagement within six months.
• Campaign Impact: The #RishtonKiGhadi campaign gained trending status, demonstrating widespread appeal.

Titan World appreciated the integrated approach, particularly noting the effectiveness of the synergy between in-store videos and online campaigns.