Social Media Managers- The “digital bodyguards” for your brand

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For social media managers, the start of the new decade brought with it a whole new set of challenges. True, social media can be a lot of fun, but social media management is so much more. They are creators, analysts, community moderators, digital strategists, authors, and the list continues on and on. They have a wide range of talents and skills that have been important in achieving overall marketing objectives.

A social media manager’s role is to provide expertise, develop strategy, create compelling material, and determine whether or not that content fits into the current overall social media conversation—not to merely post when someone says “post this.”

What you may not know is that 70% of customers believe companies must take a statement on social media, and 66% of that group believes brands can make a genuine difference. The social media managers who develop the messaging, field both positive and negative feedback, and answer tough questions behind those brands taking a stand. They play a critical role in assisting brands in utilising their platforms to advocate for their values and communicate essential messages to those who need to hear them.

That isn’t to suggest that your job isn’t significant if your brand isn’t making a statement. You’re helping to advance something forward if you spend your days interacting with your audience, answering tough questions (whether they’re about a stance, customer service, or a community issue), and generating new creative techniques. You may use the knowledge and expertise you’ve gained through social media to help build a brand that people love and turn to in difficult times.

Social media managers serve as your brand’s “digital bodyguards.”

Social media managers, unlike many other marketing disciplines, listen to and talk with customers on a regular basis, which is why marketing leaders should look to you for the customer’s voice. You know what concerns your target customer has, what expectations they have of your business, and how the present status of the world affects them firsthand. Be open and honest with your boss about what’s going on. Let them know what’s making folks furious and what you’d like to do to help.

If 2020 has proven anything, it is that social media is an important part of the average person’s news diet, fueling the circulation and amplification of major stories as they develop. Many people will look to your brands for community updates and news. This is an opportunity to build trust with your audience, educate them, and show the human side of your brand.

When the world seems to be spiralling out of control, it’s easy to fall into an existential crisis. Remember this as we continue to navigate the choppy waters of 2020: you are not your brand. The decisions made by your brand do not determine your worth. It’s not your fault if your boss tells you to post something that doesn’t go over well or chooses to go down a road you’ve warned will cause social media blowback.

It’s your happiness, values, and fulfilment that mean the most when you finally close your laptop or put down your phone and disengage from work at the end of the day.

Social media managers: We see you, we hear you, and we value your contribution.

The Social Lions, a digital agency in Mumbai employs social media managers that have extensive experience and are well-versed in all aspects of digital marketing. Get in touch with us right now to start building your brand.

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