5 ways to crush your paid search competition
When faced with 30% over-year increases in CPCs and a somewhat poorer position on core non-brand terms, it’s tempting to throw up your hands and declare, that’s out of your reach. And, while you can’t easily reverse competitive pressures in a PPC account, no VP of Marketing or CMO is paying you to explain the [
Best lead generation practices in 2022 for businesses and brands
Leads are like gasoline for your business. They are the fuel that allows it to expand. The conversion funnel dries up without leads, and your business finally stops expanding. That is why acquiring high-quality leads is a top responsibility for organizations. But the question is, how can you produce leads that will assist your c
5 tools that can help in generating more leads
Lead generation entails more than just driving traffic to your website. It’s also about gathering information from them so that you can drive communication and convert casual visitors into loyal customers. And, like any difficult task, lead generation necessitates the use of the proper tools–even for professional markete