Do hashtags still work on social media platforms?
We’re all high thanks to the hashtag craze. But, are you utilising hashtags correctly? Do they still work? Many questions remain when discussing how hashtags operate on social media platforms, and it’s hard to address everything in a single blog post. We want to conduct a thorough dive into each platform eventually,
5 tools that can help in generating more leads
Lead generation entails more than just driving traffic to your website. It’s also about gathering information from them so that you can drive communication and convert casual visitors into loyal customers. And, like any difficult task, lead generation necessitates the use of the proper tools–even for professional markete
Why Video marketing is the best content that sells in today’s time
It’s simple to understand why video is so popular these days: it’s an easy-to-digest format that offers our eyes a break from the overload of written information available online. This might explain why the globe watches a billion hours of social video on YouTube every day. Those of you who are considering a career i
Why Omnichannel Marketing is Now Vital for all businesses post Covid-19
There is no denying the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, brands must recognise that not all online shopping results in an electronic purchase. That is why omnichannel strategies cannot be solely focused on the point of purchase. Many people found the transition
How to build an impactful Instagram bio for your business and why is it necessary?
Even though it may appear to be a minor aspect of your profile, creating the ideal Instagram bio for a brand may be difficult. Your bio establishes the context for your brand’s presence on the platform. And, given that you only have 150 characters to encapsulate what your company stands for, it’s totally fair to [&he
How stories as a content format are revolutionizing the content marketing
Content marketing can often feel like a tsunami of trends. Actually, there’s some truth to it. You’ve most likely utilised Facebook and Instagram stories to promote your business. Did you realise that using vertical video and written content outside of your regular social media strategy will help you reach more poten
Programmatic vs Traditional Digital Marketing
We live in a time where technology is refreshed and advanced daily. Consumer purchasing habits and expectations have altered as a result of all of these changes. Our media consumption habits have altered as the next generation of communication tools have swiftly infiltrated our lives. We have now been accustomed to swiftly absor
Is Influencer Marketing still giving maximum ROI?
What is ROI? Return on Investment calculates the amount of money invested and the amount of profit or loss earned. ROI (Return on Investment) is commonly represented as a percentage when analysing an organization’s profit or the earnings of various assets. In layman’s terms, Return on Investment measures what you get
How to Master Social Media Campaign Management – Plan, Launch, Report
It can be difficult to come up with great social media campaigns. Enterprise-level corporations with deep pockets are increasingly appearing on the top pages of our favourite social media platforms. However, how can a social marketer who lacks the necessary resources compete? One of the appealing aspects of social media is that
Trends in Social Media Usage Over the Last Decade and Where Things Are Headed Now
Since its inception in 1996, half of the world’s 7.7 billion people has been infiltrated by social media. The number of social network platforms in July 2021 has almost quadrupled over the last decade, from 970 million in 2010 to 4,48 billion users. However, the phenomenal adoption on platforms by new users year after year