The 7 Best Social Media Platforms to Market your Business in 2021

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Marketing is evolving at the most rapid pace imaginable! Marketing technology has captured everyone’s attention with its capabilities and scalability, from traditional marketing concepts to digital ones, and now the emergence of Artificial Intelligence in marketing and advertising.

As the pandemic struck the world last year, businesses that had no intentions in digital marketing have now undergone a whole digital shift to keep their businesses up and running. In today’s times, every business wants to go digital because if it doesn’t then it’ll soon be out of the market. Digital marketing is now playing a very important role for each and every business. Get your business the best Digital Marketing and Social Media Marketing assistance from any digital marketing agency near you.

Digitization is essential, and now is the time to introduce you to the top digital marketing platforms for 2021. Whether you already have a digital marketing team in place or plan to hire one, you should be aware that the following top digital marketing platforms have the potential to upscale your brand and change your game in 2021.

  • Instagram

Instagram is one of the fastest-growing social media networks around the globe with 1 billion users.  This app is mostly used by younger age groups and middle-aged people to create and view content of every genre. A lot of companies and small businesses have started using Instagram to reach the right target audience i.e the younger generation aged from 15-30. A lot of small businesses have grown during the pandemic period only and only with the help of Instagram by creating visual content on it and promoting their business more than ever.

During recent times, Instagram has brought a lot of scope for people to convey their message to their target audience through visual content. It shouldn’t come as a surprise that visuals are the best way to send your message and communicate across people. With more focus on visuals and less room for text, every business should focus on creating visual content because that has more scope and would reach the target audience faster than expected. 

  • Facebook 

Facebook is the most popular social media site, with over two billion people using it each month. That’s nearly one-third of the world’s population! As a result, if they have Internet access, you can find anyone on Facebook with a single click. With over 65 million businesses using Facebook Pages and over six million advertisers actively promoting their business on Facebook, it’s a pretty safe bet if you want to have a presence on social media. That means almost everyone in your customer base has a Facebook account, which is why it’s such a popular business social media platform.

With such a broad appeal, Facebook allows you to turn your customer base into a community. By creating a simple Facebook page, you can share new deals on your services, behind-the-scenes looks at your company, and more. You can always use your Facebook account to promote new content and drive traffic to your website.

  • WhatsApp 

WhatsApp messaging application is used by people in over 180 countries by 1.5 billion people. Initially, people only used WhatsApp to communicate with their family and friends. People gradually began communicating with businesses via WhatsApp. It provides a great way for customers to contact your company by simply messaging them. WhatsApp has been expanding its business platform to allow businesses to have a proper business profile, provide customer support, and share updates about their purchases with customers. It has created the WhatsApp Business app for small businesses, as well as the WhatsApp Business API for medium and large businesses.

  • YouTube

YouTube is a video-sharing website where users watch billions of hours of video each day. To begin, create a YouTube channel for your brand and upload videos for your subscribers to view, like, comment on, and share. Although it is not commonly associated with social media, YouTube is one of the largest online sources of user-generated content.

YouTube can be a robust social media marketing tool. YouTube (owned by Google) is not only the second-largest social media site, but it is also the second-largest search engine after Google. YouTube is an excellent platform for showcasing your company through video content.

  • Twitter 

Twitter has a user base of over 335 million people. Twitter is a social media platform for news, entertainment, sports, and politics, among other things. Twitter differs from most other social media sites in that it places a strong emphasis on real-time information — events that are taking place right now. Twitter is the only social network that provides an equal playing field for brands and consumers, as well as unrestricted lines of clear, concise communication. Twitter provides its users with a constant stream of information and new content from across the Internet. It has millions of active users each month, and nearly every brand in the world has an account to keep its customers up to date.

When you want to expand brand awareness, Twitter is one of the best social media platforms. What else makes Twitter the best platform? Engagement! Twitter not only makes your desired audience easy to pinpoint, but also attracts a unique set audience. Ultimately, Twitter is a network with unique capabilities that, unlike other social media platforms, allows both consumers and brands to let loose, build relationships, and optimize engagement.

  • LinkedIn 

No social network can compete with LinkedIn in terms of professionalism. There are over 294 million users of this app. It is a vibrant community of workers and business owners who share and connect on a professional level, making it far more formal than other social media platforms. It has evolved into a professional social networking platform where industry professionals can share content, network, and promote their personal brands. As a result, users are more likely to respond positively to brand-created B2B content.

Building trusted relationships is the key to doing business, whether you are a new entrepreneur or a top executive, and LinkedIn is the place to do it. People’s first impression of you, your brand, or your company is formed by your LinkedIn profile. LinkedIn has a greater variety of experts than any other platform. It is the starting point for expanding your business.

  • Google My Business

Before you decide how to invest your time in trying it, you should first learn about Google My Business. Google My Business, as the name implies, allows you to create a Google listing for your business. You can be creative with the tools and features provided by Google My Business.

Google has been working hard to combat the use of social platforms for discovery. Google My Business gives brands even more ways to increase their exposure through Google search – and even promote their Google presence through physical stickers, which helps to drive traffic.

 

Change your Digital marketing game by contacting one of the best Digital marketing agencies, The Social Lions.

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