The use of mobile apps has surged all around the world in the last decade. There are approximately 3.5 billion smartphone users worldwide that were recorded in 2020, with an estimated 1.4 billion smartphones sold in that year alone.
As a result, the majority of large companies and businesses have raised their need for mobile apps.
Business owners utilise apps to boost their Return on Investment (ROI) in a variety of ways, in addition to offering services and items to their clients.
From brand promotion to learning more about your consumer base, there’s almost no limit to how much utility you can get from them.
This blog contains some of the most important points to consider if you want to learn how much your business and customers can benefit from a mobile app experience.
- Apps can help increase your sales
Mobile apps provide your customers with convenient tools that allow them to shop, buy, and stay up to date on changes to your products and services. Consider the last time you had to purchase something outside of an app. It’s difficult because it’s so common for businesses to capture sales through apps these days!
Another advantage of using a mobile app for business in 2021 is that you can send notifications about sales, coupons, and new products directly to your customers’ phones. This means you can reach them no matter where they are or what time of day it is.
2. They increase the value you provide to your customers
The most important part of customer relations, interactions, and transactions is customer engagement. It’s critical to keep someone interested in your product or service while they search for it.
For greater sales promotion, you’ll need to enhance your engagement with clients.
So, where does a mobile app come into this?
You’ll make your goods and services more accessible and simple to use by going mobile.
Convenience is a top priority for modern consumers, and apps provide it right at their fingertips.
Customers can use a personalised mobile experience to make faster and more educated buying decisions, in addition to being able to search for products, generate and track orders from the comfort of their rooms.
3. They help build a stronger brand
The more value you provide, the more interested your customers get in your brand. However, without conscious branding efforts, it is impossible to achieve a deep brand experience.
Branded mobile apps can help with this.
Customized mobile apps can assist educate and engage your clients about your company. They will become more committed to your brand if they pay attention to you and your sales efforts.
The more branding components (logos, colour schemes, etc.) you obtain right within your app, the better the influence on your brand marketing outcomes you can expect. You could also use the information gathered by this app to better understand your target market and strengthen your brand marketing approach.
4. They improve customer loyalty
For any business, having a loyal customer base is crucial. A mobile app is one of the most effective methods to engage clients and build a devoted following. Customers may interact with your company whenever they want with an app. You can encourage your customers to suggest your products or services to others by implementing referral programmes.
By providing outstanding value to your consumers and ensuring that they are continually satisfied, it is generally feasible to retain a high retention rate.
Loyalty programmes are an excellent way to take things to the next level.
While running a loyalty programme is a great idea, business owners frequently miss the mark and create a programme that is difficult to join. It will encourage your customers to return to your store (digital/physical) and spend more time there. Customers can earn better incentives as they progress from one level to the next when rewards are offered in tiered layers. It will aid in brand recognition.
5. You can gain a competitive advantage in your industry
Keeping up with the competition in today’s digital marketing world can be a difficult task.
Despite the fact that there are numerous variables to consider, a mobile app provides you with a significant competitive advantage. According to research into the role of mobile apps in businesses.
The demand for instant communication and increased reliance on mobile devices appear to be the primary factors driving this.
6. They help you to utilize social media channels
The internet’s driving force is engagement. The more time people spend interacting with your app, the better it is for your company.
When it comes to driving engagement, there is no better option than social media. However, in order to effectively integrate your app with social media channels, you may want to consider promoting it on these platforms as your first port of call.
You’ll need a good social media campaign for this.
Running social media campaigns on popular platforms like Facebook and YouTube is a great way to get your app the attention it deserves right away.
Encourage new users to sign up with their social media accounts once they’ve received the much-needed downloads. Social media sharing will be completely seamless in the future this way.
Likewise, you should include social media buttons and other shareable CTAs in your app. You may need to incentivize app users with specific rewards to get them to use them.
For some users, challenges and other enjoyable avenues are the most compelling reasons to share in-app content.
In addition to sharing buttons, you can increase user engagement by integrating the app with social media feeds. The majority of development firms provide this as an optional feature.
Conclusion
Unfortunately, many business owners are still unaware of the enormous potential benefits of mobile applications in terms of increasing productivity, efficiency, competitive edge, and user experience. If you already have a mobile app that could use some tweaking, or if you haven’t taken the time to create one, now is the time to get it up and running. Every day that your company does not have a mobile app is a day of lost sales. Begin utilising your high-quality mobile app as soon as possible, and watch the sales and engagements roll in!
Have you been thinking about how to expand your business? Mobile apps could be the answer. Contact The Social Lions for advice and assistance in getting started! We are a digital marketing agency based in Mumbai, ready to help you with all your marketing needs.
