There has never been a better moment to figure out how to advertise your YouTube channel.
But why “right now”?
For instance, YouTube is the second most-visited website on the internet, and in an era when we spend up to six hours each day watching a video, the writing is on the wall.
If you want to stand out on YouTube, you should use as many advertising strategies as possible.
We’ll go through each of these strategies for advertising your YouTube channel and increasing your audience in more depth below. If you’re just getting started or want to see your stats climb even higher, these suggestions are all fair game.
10 Proven Techniques for Promoting Your YouTube Channel
- Create intriguing, must-see titles.
Presentation is everything in YouTube marketing.
When it comes to the success rate of your video, the title is everything. Consider if you’re presenting your material as “must-see” or “meh.”
The trick to creating great titles is to capture your audience’s interest without using misleading headlines. People want interesting material, and they also want to know what your video is about right away.
- Make your videos more visible by optimising their visibility.
Here are some ideas to ponder: YouTube videos appear in 70% of the first 100 Google search results. Consider your YouTube videos to be just like any other type of content that requires optimization in regards to keywords, tags, and so on.
You’ll want to adopt some of the finest YouTube SEO tactics to boost your chances of appearing up:
- Titles and descriptions: Incorporate target keywords into your titles and descriptions.
- Mention your goal keywords in your video: According to the study, mentioning your target keywords in your video might assist YouTube in better comprehending what your video is about.
- Engagement: YouTube employs engagement (likes, comments, and views) to decide where videos stand in its search engine results.
- Categories: Use categories to help YouTube identify who your videos should be shown to.
- Tags: In contrast to categories, you can add tags to your videos to provide extra information about your material to YouTube. Tags may be used in a variety of ways, so include as many as you can think of.
Don’t keyword stuff, just like you wouldn’t with your website’s SEO. Use keywords when they make sense, not merely to have them.
- Determine what your target audience desires.
You want to make sure that whatever form of content you create is in line with what your audience wants. Start by getting to know your audience and what sort of material they want to see from you, whether you’re writing a blog post or making a video.
If you’re just getting started with a YouTube promotion, look at your rivals or other video makers in your field. Examine which of their videos receives the most views and engagement. This can offer you a sense of what topics your audience is interested in learning about, as well as what type of films they enjoy.
- Participate in the YouTube community.
Although you may not think of YouTube as a social network in the traditional sense, the site does represent a dynamic community in which users interact with content via profiles, “likes,” and comments.
As previously said, every engagement with your visitors is regarded as a favourable indication by YouTube. Engaging with your subscribers, if nothing else, may help you build a closer relationship with your audience. It simply takes a few seconds to “like” comments, and pinning a top comment as a type of personal note to your followers takes even less time.
- Make your thumbnails unique.
One of the simplest yet most effective strategies to advertise your YouTube channel is to create personalised thumbnails. Consider your title and thumbnail as a one-two punch to catch the curiosity of a viewer. YouTube automatically grabs a screenshot from any video sequence and uses it as the thumbnail. Unfortunately, the image it captures is occasionally a hazy shot of you setting the camera or a transition.
Making your own thumbnails not only makes your videos look more appealing at first sight, but it also gives a sense of professionalism.
- Cross-promote your own YouTube videos.
There’s a good chance you’re covering comparable topics on YouTube that overlap. To get the most out of your older material, cross-promote your videos wherever possible.
For example, as a form of call-to-action, you might provide links in the description of a video and persuade people to check them out. Although some may be unhappy by YouTube’s recent elimination of the commenting system, including a link in your description encourages visitors to watch your films all the way through without clicking away.
- Concentrate on Google search results.
YouTube, as previously said, is totally smashing it in terms of SEO.
While you shouldn’t develop material only for search engines, you should advertise your YouTube channel with SEO in consideration.
Product descriptions, how-to videos, and long-form (10+ minute) videos addressing keyword-specific topics, in particular, tend to score highly in search engine results pages (SERPs). Consider how you may use your YouTube channel marketing to capitalise on a current keyword in your sector if you’re short on video ideas.
- Hold a contest or a giveaway.
A giveaway is something that YouTube subscribers like. Make a YouTube contest or giveaway to get viewers to subscribe to and connect with your channel.
To join your competitions, ask people to like your video, make a comment, and subscribe to your channel.
For every social media contest, use some of our best practices:
Ensure that you are adhering to YouTube’s regulations.
Give out a brand-related gift: You want to attract more than simply freebie hunters.
Be innovative by including user-generated material and other unconventional entrance criteria.
- Encourage fans to keep up with your series.
Creating a video series that covers a common subject or topic is an excellent approach to promoting your YouTube channel. Series are beneficial to both artists and audiences. You don’t have to strain your brain for ideas as a creator since you hold yourself accountable for making new YouTube material. Your viewers will have something to look forward to, as well as an incentive to return to your channel.
- Include your YouTube videos on your website.
Some of the finest locations to advertise your YouTube channel are outside of YouTube. For example, video content has been shown to increase conversion rates and decrease on-site bounce rates. Embed a video if you want people to stay on a product page or blog post for a longer period of time.
Remember that every chance to direct your on-site traffic to YouTube is good.
Get in touch with The Social Lions to increase your visibility and views on Youtube hassle-free.
