Online Reputation Management (ORM) has become an essential component of the business. Not just e-commerce businesses, but even businesses that do not have a web portal, should not ignore information (mostly reviews) about them that is available online. Millions of brand-related articles, reviews, press stories, and videos circulating on social media and search engines. This knowledge swiftly spreads among people and stakeholders, becoming the brand’s reputation.
- SimilarWeb
SimilarWeb is not only a website ranking site, but it is also an industry monitoring tool that will tell you a lot more about your website. Its most valuable feature is that it allows you to compare your site to competitors in terms of time on site, bounce rate, and page views per visit. This allows you to see how you compare to the other players in your industry and make adjustments to your site.
It also provides a variety of digital insights – market research specific to your sector. This includes brand visibility reports, which demonstrate how well-known and recognized your brand is in your industry.
- ReviewTrackers
ReviewTrackers is an excellent choice for firms seeking a robust paid ORM product that can track customer reviews across several sites and sources. All user reviews on the brand are compiled on a dashboard, and the accompanying report is emailed to the business to keep them informed of their reputation. Brands can also study customer feedback patterns to better understand what customers are talking about and what bothers them the most.
- Digimind
Digimind is a comprehensive online reputation management solution that provides plenty of capabilities to assist brands in understanding what’s going on with their online reputation and products. While it has a lot of features, it’s still easy to use. It is trusted by Lexus Asia Pacific and Renault because it is AI-powered.
You may use it to follow competitor brands and items as well as listen in on social media conversations regarding your own brand and products. Its metrics are also quite impressive. Deep analysis can help you arrive at actionable findings.
- Buzzsumo
In comparison to the other tools on this list, Buzzsumo takes a slightly different approach. It allows you to search the internet for any content that contains your search keyword. The significant difference is that it includes the degree of engagement connected with each search result.
It provides Facebook, Twitter, Pinterest, and Reddit engagement data. It displays the total number of links received by each search result.
It delivers a report on content analysis. This displays extensive graphs primarily linked to engagement on articles about your chosen topic.
It also allows you to set up alerts to track: Brand citations, Mentions of competitors, Site-generated content, Mentions of keywords and Backlinks.
The internet is always evolving. That means that someone could post something about you at any time. Set up a Google Alert for your name (either your personal name or your business).
When Google detects a new mention of your name, it will send you an email. If it is not complimentary, this will make it easy for you to take action.
Your internet reputation should not be overlooked. Your brand will be seen in a better light by more people if you start with diligent monitoring and follow it up with well-planned communication.
If you find it difficult to understand the drills of Online Reputation Management, you can reach out to The Social Lions and we will frame a campaign that would better help you maintain a good face among the masses.
