You have to admit one thing, whether you love Google or despise it. Google provides a plethora of free tools to use, with the added convenience of being able to access them all with a single login.
Marketers, in particular, should use these tools to get the most out of their search engine and social media marketing efforts. The following are some of the best Google tools for marketers to use to make their lives easier.
Have you ever created a niche website for the purpose of linking, affiliate marketing, content development, or another reason that never worked out? If the website receives even a moderate amount of traffic and you have no other use for it for the time being, why not earn a small amount of money from it using Google AdSense? You can earn passive income by simply inserting ad code into your website’s header, content, and sidebar. The amount you earn will be determined by the topic of the website as well as the number of visitors it receives.
If you’re not getting enough traction from organic search traffic, you might want to consider a Google AdWords paid search campaign. By bidding on the right keywords, you can gain a significant amount of qualified traffic, with conversions that meet or exceed the cost of your ads. To get the target audience you want, use advanced targeting options for location, mobile or desktop browsers, and other criteria.
If you’re not getting enough traction from organic search traffic, you might want to consider a Google AdWords paid search campaign. By bidding on the right keywords, you can gain a significant amount of qualified traffic, with conversions that meet or exceed the cost of your ads. To get the target audience you want, use advanced targeting options for location, mobile or desktop browsers, and other criteria.
Google Analytics is most likely one of the most powerful Google tools available to digital marketers. You can learn a lot about your website’s visitors, including but not limited to:
Demographics – Discover more about your target audiences, such as their location and language.
Social Engagement – Discover where your visitors are coming from on social media and how they interact with your website’s social plugins (custom coding must be implemented).
Applied Technology – Discover which browsers, operating systems, and networks your website’s visitors are using to access it.
Mobile Information – Are you wondering if you need a mobile website? Determine how many of your visitors use mobile technology.
Sources of Traffic – Examine which websites, keywords, search engines, and other referrers send traffic to your site.
Top Content – See your top entry and exit pages to get a sense of how effective your content is.
Causes of Conversions – Set up goals in Google Analytics to determine which visitors complete conversions, such as purchasing a product or joining a mailing list.
What do you need to use these free tools?
To use Google Tools, you must first create a free Google account. You will also receive a free Google email address as a result of this.
Don’t have enough time to learn more about these tools?
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