Understanding the Google Ads Auction process & Why Ad Rank Is Important
Every day, Google receives 3.5 billion queries, and 84 percent of individuals use Google at least three times each day to look for information. When a user enters a search query on Google, Google Advertisements conducts a brief auction to select which ads will appear for that question and where they should appear. Every time [&h
Top 4 Essential Google Tools for Digital Marketing
You have to admit one thing, whether you love Google or despise it. Google provides a plethora of free tools to use, with the added convenience of being able to access them all with a single login. Marketers, in particular, should use these tools to get the most out of their search engine and social […]
What is Google’s Disapproved Ads Auditor tool?
Have you ever tried to run ads on Google and all of a sudden you get a notice that Google has disapproved of one of the ads that you were running? You would panic, Go through all the Violation terms of google policies and stress out on what actually went wrong. Just so you don’t […]
