Is Social Media just another gimmick to communicate with Generation Z or is there something more? Social Media is not just inclusive of a certain target audience that will only press buttons whenever they see your posts. You can generate website traffic, boost sales, and generate leads, all through means of Social Media.
But, before we dive into what social media can do for you, let us consider its potential first. Globally, there are now more than 4.62 billion active social media users. You’re missing out on a quick, inexpensive, and effective way to reach nearly half of the world’s population if you don’t include social media in your digital marketing strategy.
Now, that you have understood the scope, let us look at the benefits of social media for your business.
Grow your website traffic
Social media posts and ads are effective ways to drive traffic to your website. Sharing great content from your blog or website to your social media channels is a great way to get readers as soon as a new post is published. You can even collect data on your click-throughs by using UTM tracking tags!
Include your website address in all of your social media profiles (whether in captions or bios) so that people who are interested in learning more about you can do so with a single click.
Lead Generation
Potential customers can express interest in your business and products through social media in a simple and low-commitment way. Many social networks offer advertising formats specifically designed to collect leads because lead generation is such an important benefit of social media for business.
Boost your sales
Your social media accounts are an important part of your sales funnel, which is the process of converting a new contact into a customer.
Social networks will become increasingly important for product search and e-commerce as the number of people using social media continues to rise and social sales tools evolve. The time has come to link your social marketing efforts to your sales objectives.
Collaboration with Influencers
Consumer decisions are heavily influenced by recommendations from friends and family, as well as reviews. You build brand awareness and credibility by getting people talking about your product or company on social media, and you set yourself up for more sales.
Partnering with influencers—people who have a large social media following and can draw that following’s attention to your brand—is one of the most effective ways to drive social word of mouth.
Remarketing
People who have left products in their shopping cart are prime candidates for becoming customers. They’ve already found your website, looked through your products, and decided what they want. Shopping carts are abandoned for a variety of reasons, but someone who has expressed this level of interest in your company should not be overlooked.
You can show these potential customers social media ads for the exact products they browsed on your website or added to their shopping cart using tracking tools like the Facebook pixel.
Reporting and Analytics
Proving return on investment is always a challenge for marketers. You can see the full impact of your social media activities, from follows to engagements to purchases, with social media tracking and analytics tools.
For both organic and paid social media campaigns, tools like Google Analytics and Hootsuite Impact track website traffic generated from social media, conversions, email sign-ups, and ROI.
To understand Social Media Marketing in-depth, contact The Social Lions today, one of the top social media marketing agencies in Mumbai.
