If you’ve ever tried running ads on LinkedIn, you’ll know that they’re generally more expensive per click and per 1000 impressions (CPM) than Google Ads and Facebook Ads. In India, it is the most expensive digital advertising platform.
For instance, If you tried boosting an article on Facebook and LinkedIn with a similar allocated budget of ₹2,000. The Average Cost Per Click (CPC) on Facebook will be as low as Rs 0.51, but on LinkedIn would be around Rs 20.
Why is it more expensive to advertise on LinkedIn?
After boosting posts on both platforms, it was discovered that Facebook uses demographic and interest-based targeting to target consumers directly, whereas LinkedIn focuses on professional targeting. As a result, LinkedIn is better suited for B2B commerce, while Facebook is better suited for B2C targeting.
While the cost and objectives vary by brand, advertising on LinkedIn is nearly 15-20X more expensive than advertising on Facebook.”
LinkedIn makes it simple for businesses to segment their audiences and reach out to one group of people at a time. It includes a wealth of demographic information, including job function, seniority, company name, geography, industry, interest-based targeting group membership, skills, and more.
According to the findings, LinkedIn Ads campaigns are also commonly used for job recruitment ads, service and product sales, lead generation, promoting content, increasing visibility, and reaching out to a new company location. When it comes to driving relevant traffic to a website, Linkedin is at least 5X better than Facebook and 2X better than Twitter. Conversions, on the other hand, are far superior.
Is LinkedIn gaining more attention from advertisers?
Marketing trailblazers have started chasing return on investment (ROI) in their marketing strategies since the advent of social media and the internet. They’ve shifted their focus away from monthly reports and toward making decisions based on data.
To better understand what ROI on LinkedIn entails, consider the following scenario: you spent $5,000 on LinkedIn ads that resulted in $10,000 in revenue. Here’s how to keep track of your return on investment:
Marketing ROI (%) = [($10,000 – $5,000) / $5,000] * 100
Marketing ROI (%) = 100%
LinkedIn and it’s way forward
Following the pandemic, LinkedIn’s user base has exploded.
According to NapoleonCat, a research and analytics platform, LinkedIn had an audience reach of 89 million people in India in April 2022, accounting for 6.3% of the company’s total userbase. In April 2022, the user base of the social media platform Facebook in India was 400 million.
India is currently LinkedIn’s second-largest market. LinkedIn’s user base in India was estimated to be 67 million in April 2020, around the time the coronavirus outbreak began sweeping the globe.
LinkedIn has become the backbone of the global business community, with 810 million users worldwide. It’s a platform that allows you to make a good first impression on potential employers, build your network, and improve your skills for any working professional.
Advertisers are increasingly turning to LinkedIn to avoid shouting into the void. This business networking platform connects them with a targeted B2B audience. As a result, it is consuming an increasing portion of brand budgets.
So, are you looking forward to growing your brand on LinkedIn? Reach out to The Social Lions and find more potential prospects.
