5 mistakes to avoid failure in Social Media Marketing

Social Media Marketing is defined as the use of social media platforms to connect with your audience in order to build your brand, increase sales, and drive website traffic is known as social media marketing. This includes posting high-quality content to your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements. Social Media Marketing is just one of the many services that the team at ‘The Social Lions’, a digital marketing agency in Mumbai specializes in. In the process of mastering Social Media Marketing, our team has learned a fair bit of what to do and above all what not to do. This blog has been written after compiling the combined experience of our extremely talented team and explores the things to avoid in order to be successful in Social Media Marketing.

Here is the list of ‘5 things to avoid failure in Social Media Marketing’:-

1. 1. Diversification of content – Posting the same kind of monotonous content can result in your audience losing interest. The end result is a loss of followers and engagement. In order to diversify content, one must carry out detailed research into the ongoing trends on social media and the kind of content posted by competitors. The experienced team of Social Media Executives at ‘The Social Lions’ carry out extensive research to chart out a detailed, comprehensive and diverse social media strategy for our clients.
   2. Inconsistency in posting:- In addition to posting on social media, demonstrating your activity through features such as stories, IGTV, and Reels is critical. When people notice that you haven’t posted in months, you run the risk of losing followers and undermining the trust that people have in your business.
   3. Not engaging with your audience:- With the increased competition amongst businesses on social media, there is a need to make your content audience-centric. A business that ignores the wishes, tastes, likes and dislikes of its audience is destined to be left behind in today’s cut-throat competition on the internet. Posting engaging stories like polls and quizzes, responding professionally to the comments and feedback of your customers, etc., increases your brand’s goodwill and credibility in the minds of customers.

• Posting repeated content on all social media platforms:- Businesses like to mark their presence on several social media platforms such as Instagram, Facebook, Twitter, LinkedIn etc. However, in most cases businesses post the same content across all social media platforms. This practice must be strictly avoided as audiences across all platforms differ. For example – LinkedIn is a business-oriented corporate social media platform and hence the style and tone of your content needs to be very sophisticated and formal, something which need not necessarily be followed on Instagram.

• Allowing Bots to handle everything:- Chatbots are great for initial conversation with customers or potential ones. However, letting them handle everything can lead to catastrophic scenarios. Companies who have been put into embarrassing situations due to the bloopers of this tool include CocaCola, Puma, Bank of America etc. Hence, relying on humans for longer conversations adds a humane touch to the conversation and prevents such bloopers from happening.

With this we conclude our list of ‘5 mistakes to avoid failure in Social Media Marketing’. If you have any further queries, feel free to contact ‘The Social Lions’. We are a digital marketing agency based in Mumbai, the one-stop solution for all your digital marketing and branding requirements.