Client Overview:
Kaksha App is an Indian-based online platform that provides a safe and inclusive environment for educators and students. The app was launched during the Covid-19 pandemic to help institutions and students continue their studies virtually.
Challenge:
Their major challenge was to launch the app successfully and establish a strong brand image. As a new entrant in the market, it was essential to create brand awareness and engage with their target audience.
Objectives:
The primary objective was to establish Kaksha App as a reliable and effective online platform for educational purposes. They wanted to increase their social media engagement and grow their presence in the market.
Approach:
Our approach involved targeted communication that highlighted the features of the app and its benefits for teachers and students. We also engaged with the audience through an informative campaign that shared interesting facts and provided value.
Solution:
We created simple yet visually appealing designs and copies that aligned with Kaksha App’s brand image. We also leveraged social media platforms to drive engagement and grow their audience.
Results:
Our efforts paid off, as we were able to help Kaksha App grow its social media presence significantly. We increased their Instagram account by 800%, Facebook accounts by 50%, and Twitter by 170%. Our focus on the northern region helped us connect with institutions in that region and build a strong online presence.
Benefits and Key Takeaways:
Kaksha App established a strong brand image, connected with its target audience, and increased its online visibility. They gained valuable insights into effective social media marketing strategies and learned how to engage with their audience in a meaningful way.
Conclusion:
Overall, our approach helped Kaksha App achieve its objectives and establish a strong brand presence in the online education space. We provided a comprehensive solution that aligned with their goals and helped them stand out in a competitive market.