Client Overview:
Shree Sai Prasad is a multi-cuisine restaurant that offers a wide range of Chinese cuisines, Tandoori delights, and Continental dishes prepared by renowned chefs. They wanted to revamp their image and transition from a resto-bar to a family restaurant. Additionally, they needed a professionally designed logo to capture the essence of their brand.
Challenge:
One of their main challenges was rebranding their image from a resto-bar to a family restaurant. They also lacked a professionally designed logo that would represent their brand.
Objectives:
The primary objectives of the project were to:
- Rebuild their image and establish their brand as a family restaurant.
- Develop a digital presence through social media platforms and create social media posts.
- Increase their reach and audience.
Approach:
We started by researching their competitor’s social media platforms and came up with a positioning strategy. We created social media profiles that aligned with their brand’s genre and pushed out engaging content to attract their target audience. We also completed their registration on Zomato and Swiggy, and began using the latest trends on social media to connect with the audience. A photo shoot was organized to showcase the wide range of food available at their restaurant, and we began maintaining their profiles on social media to build a sophisticated and elegant brand image.
Solution:
We provided the following solutions to address the challenges:
- Developed a positioning strategy based on competitor research.
- Created social media profiles that aligned with their brand’s genre and pushed out engaging content.
- Completed registration on Zomato and Swiggy to connect with the audience.
- Organized a photo shoot to showcase the wide range of food available at their restaurant.
- Maintained their profiles on social media to build a sophisticated and elegant brand image.
Results:
After introducing continuous streamlined communication across all social media profiles, Shree Sai Prasad Wine & Dine’s audience started growing gradually. There was a constant increase in their followers on social media platforms, which meant that more and more people were becoming aware of the brand and the message conveyed by the restaurant. The increased reach and engagement helped revamp their brand image in the restaurant industry.
Benefits and Key Takeaways:
- Shree Sai Prasad Wine & Dine’s brand image was successfully revamped from a resto-bar to a family restaurant.
- Developed a digital presence through social media platforms and created engaging social media posts.
- Increased their reach and audience by maintaining an aesthetically pleasing grid on Instagram.
- Improved their brand image and connected with their target audience.
Conclusion:
We successfully provided the solutions that addressed Shree Sai Prasad Wine & Dine’s challenges and helped revamp their brand image. The social media profiles we created and the photo shoot organized helped showcase the wide range of food available at their restaurant and increased their reach and engagement. The increased reach and engagement helped revamp their brand image in the restaurant industry.