25 Content Marketing terms you need to know
Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and retain a targeted market – and, eventually, to drive profitable customer action. In layman’s terms it is a marketing tactic that helps to create a set of n
Things to keep in mind for building conversational content online
Most businesses want to engage their readers and persuade them to make a decision, whether it’s to buy, download, or watch something online. What Exactly Is Conversational Content? The more you interact with prospects, the more likely they are to act in the way you desire. This is where conversational content comes into pl
How stories as a content format are revolutionizing the content marketing
Content marketing can often feel like a tsunami of trends. Actually, there’s some truth to it. You’ve most likely utilised Facebook and Instagram stories to promote your business. Did you realise that using vertical video and written content outside of your regular social media strategy will help you reach more poten